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Recent ScreenWork
The Best Work You May Never See: "Levi Roots Reggae Reggae Sauce"

Merlin Crossingham of Aardman Animations in Bristol, UK, directed this stop motion animation commercial starring clay creations, including one of reggae singer/celebrity/entrepreneur chef Levi Roots along with singing and dancing sausage, kebeb and chicken drumstick characters. Advertising agency is JWT London.
Top Spot of the Week: Corona Light's "Stan"

Mike Mills of The Directors Bureau, Los Angeles, directed this commercial which shows how a change of beers to Corona Light can turn a life of mundane routine into one where the good time roll. This freshening of lifestyle was conceived by a creative ensemble at advertising agency Goodby, Silverstein & Partners, San Francisco, and deploys a unique mix of still photographs and live action.
The Best Work You May Never See: PETA's "Chimp Pitch"

Director Clay Weiner of Biscuit Filmworks juxtaposes quintessential Hollywood insincerity with wild natural beauty in PETA's nine-spot "Agents in the Wild" campaign for Y&R NY which aims to end behind-the-scenes animal abuse in the entertainment industry through online commercials, a social media campaign and a website for Wild Animal Artist Representation.
Latest News and Information
2012 SHOOT New Directors Showcase: Mini-Profiles Part 2 (Johnson to Uhl)By The Editors of SHOOT
May 18, 2012 -- On May 17 at the DGA Theater in New York City, SHOOT debuted its 10th annual 2012 New Directors Showcase reel. The latest edition of the Showcase and reel includes a wide range of  talent from freelance directors, many of whom are seeking production company affiliations, to a noted agency creative who's transitioned to full-time director and just landed his first production house roost, to a filmmaker who saw her short subject documentary earn an Academy Award nomination this year.   Read here for mini-profiles of the Showcase directors with last names Johnson to Uhl.
2012 SHOOT New Directors Showcase: Mini-Profiles Part 1 (Alcazar to Jenkins)By The Editors of SHOOT
May 18, 2012 -- On May 17 at the DGA Theater in New York City, SHOOT debuted its 10th annual 2012 New Directors Showcase reel. The latest edition of the Showcase and reel reflects the work, creative sensibilities and inventive talent of 34 helmers--31 individual directors and a three-member team covering 32 Showcase slots.  Read on for mini-profiles of the directors in this year's Showcase with last names Alcazar to Jenkins.
Age 10 And Counting—All The Way Up To 34 Up-And-Coming DirectorsSHOOT's 10th Annual New Directors Showcase Roster Revealed, Places Spotlight On Promising Filmmaking Talent
By A SHOOT Staff Report
NEW YORK, May 18, 2012 -- SHOOT's 10th annual New Directors Showcase—celebrated with an evening screening, panel discussion and reception on Thursday (5/17) at the Directors Guild of America (DGA) Theater in New York—offers a total of 34 up-and-coming helmers filling 32 slots (31 individual directors and a three-person team).
GM Bows Out Of Super Bowl, Cites CBS Ad Rate HikeBy Tom Krisher, Auto Writer
DETROIT (AP), May 18, 2012 -- For General Motors, the price isn't right when it comes to an ad during next year's Super Bowl. The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game.
Directors With Spotmaking Ties Set For Cannes FestBy A SHOOT Staff Report
CANNES, FRANCE, May 18, 2012 -- While SHOOT's regular editorial province in the south of France has been the Cannes Lions International Festival of Creativity, we for the second straight year extend that reach to the Cannes Film Festival which got underway this past Wednesday and runs through May 27.
Get more Current News, Articles, and Special Reports which can be viewed by all visitors for seven days prior to being archived. Read, Save, Email & Print.
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SHOOT Publicity Wire
SALT Cuts Unique SPY+ Optic Eyewear "Tour of California" Commercial

Chomet Creative Group Teams With Spark To Develop Original Content For Web and Broadcast

Iron Claw Scores Emmy® Award For NBC Sports "Sunday Night Football" Show Open

Tennis Dominates The World In Riveting Print Ad Designed By Oishii Creative

ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution


SURVEY: Of the shortlisted entries in the Advertising Excellence/Single category, which would be your choice to receive a 2012 AICP Show honor?
* Barnardos’ “Life Story”
* Chipotle’s “Back to the Start”
* Chrysler’s “It’s Halftime in America”
* Google Chrome’s “Johnny Cash Project”
* Google Chrome’s “Dear Sophie”
* Heineken’s “The Date”
* New Era’s “One Hitter”
* Nissan’s “Gas Powered Everything”
* Old Spice’s “Motorcycle”
* Sony PlayStation’s “Michael”