|New iPad Ad: Nissan's "Self Healing Paint"|
Nissan created what's billed as being a first in the automotive category--a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. Just wait and see what happens when you try to turn to the next page of the publication on your tablet.
|The Best Work You May Never See: Deep RiverRock's "Cafe"|
Lena Beug--who's repped in the U.S. and U.K. by Moxie Pictures--directed this campaign produced by Red Rage Films, Dublin, for the Irish market out of agency McCann, Dublin. In the spot "Cafe," a man is confused as he tries to order a dish--but to no avail. Turns out he's not properly hydrated, which means his brain's not at 100 percent.
|Top Spot of the Week: Tok&Stok's "Village"|
Mariana Youssef of Fulano Filmes directed this long-form ad for client Tok&Stok and agency DDB Brasil which takes us back in time to the 1700s in a small village nestled in the wilderness. Young men get ready to go on an "initiation trip" into the woods to become grown men. They carry with them tools passed down from their grandfathers and fathers.
35 Directors Fill 31 Slots In SHOOT 2013 New Directors ShowcaseHelmers include one from the AFI Directing Workshop for Women, one with Tribeca debutNEW YORK
, May 24, 2013 -- SHOOT's
11th annual New Directors Showcase--which was celebrated with an evening screening, panel discussion and reception on Thursday, May 23, at the DGA Theatre in New York--offers a total of 35 up-and-coming helmers filling 31 slots (27 individual directors and four duos)
Steven Soderbergh Discusses Decision To Step Away From FilmmakingHis "Behind the Candelabra" debuts at Cannes
By Jake Coyle, Entertainment WriterNEW YORK (AP)
, May 20, 2013 -- Steven Soderbergh has said that "Behind the Candelabra"--— a $23 million HBO movie starring Michael Douglas as the flamboyant pianist and Matt Damon as his lover, Scott Thorson, airing Sunday in the U.S. — will be his last film, at least for now. The 50 year-old's career in film — 26 protean features including "Out of Sight," ''Traffic" and the "Ocean's" franchise — will effectively conclude in Cannes, the same place it was internationally launched.
Reset Signs Director Joseph Kosinski For Spots, Branded ContentSANTA MONICA, CALIF.
, May 20, 2013 -- Joseph Kosinski, director of commercials, films and TV, has joined Reset for worldwide representation in advertising. He thus reunites with long-time colleagues, executive producer/managing director Dave Morrison and filmmaker David Fincher--the three were previously together at Anonymous Content.
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