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Recent ScreenWork
Top Spot of the Week: GE's "Say Ahh"

The Traktor collective directed this spot in which a symphony is created from the "aahs" of patients worldwide who are opening their mouths and being cooperative as they're being examined in doctors' offices. The spot came out of BBDO New York.
The Best Work You May Never See: American Legacy Foundation's "Offer"

Henry-Alex Rubin of Smuggler directed this spot in which a job offer goes from appealing to repulsive in the blink of an eye. Starting at 400,000 annually at first sounds good--except that staggering number refers to dead people.
The Best Work You May Never See: Las Vegas Convention and Visitors' "Jolly Roger"

Roderick Fenske of Hungry Man directed this tall tale so that a worker can miss a scheduled office motivational speaker session. Even better, the excuse will get the inventive worker off to Vegas for some fun.
Latest News and Information
AICE Extends Membership To Design, Motion Graphics, Visual Effects ShopsNEW YORK, March 10, 2010 -- In what it regards as a natural evolution, the Association of Independent Creative Editors (AICE)--the international trade association for the independent creative editorial and postproduction industry--has extended its membership reach to now include design, motion graphics and visual effects companies as well as the artists who work for them.
Artisans With Spotmaking Ties Enter Oscar Winners' CircleLOS ANGELES, March 08, 2010 -- Artisans with ties to the commercialmaking industry made their mark at the 82nd annual Academy Awards last night (3/7), starting at the top with Kathryn Bigelow who became the first woman ever to win the Best Director Oscar. Bigelow, who earned the history-making distinction on the strength of The Hurt Locker--which won a total of six Academy Awards, including Best Picture--signed with RSA Films last year for representation in spots and branded content.
Director Bigelow Makes History With 'Hurt Locker'By Christy Lemire, Movie Writer
LOS ANGELES (AP), March 08, 2010 -- Kathryn Bigelow made Oscar history Sunday night, becoming the first woman to win best director at the Academy Awards for her gritty Iraq war saga "The Hurt Locker." "There is no other way to describe it — it's the moment of a lifetime," Bigelow said, her voice quivering. She dedicated the award to the military men and women serving in Iraq, Afghanistan and around the world: "May they come home safe."
Bigelow Pioneers Oscars With 'Hurt Locker' WinList of Winners at the 82nd annual Academy Awards
By David Germain, AP Movie Writer
LOS ANGELES (AP), March 08, 2010 -- Kathryn Bigelow played field commander to bring her raw, relentless Iraq War thriller "The Hurt Locker" to the screen. After her film triumphed at the Academy Awards with six prizes and made her the first woman ever to win the directing Oscar, she graduated to diplomat with her deft handling of some uncomfortable personal questions from reporters after the show.
Director Shyam Madiraju and His India Shop Gobsmack! Sign with Curious PicturesNEW YORK, March 10, 2010 -- Curious Pictures has signed director Shyam Madiraju and his Mumbai, India-based content studio Gobsmack! for exclusive representation for TV commercials and other advertising assignments in North America. In turn Gobsmack! will rep many Curious directors for ad projects in India. The move gives the New York-headquartered Curious its first base outside the U.S. and opens the door to assignments from agencies throughout the Asia Pacific region.
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2010 Tribeca Film Festival Announces World Narrative and Documentary Competition, Showcase Film Selections and Special Events Screening

Global Mechanic Creates New Company Identity

ONE at Optimus Signs Cutting-Edge Talent to Director Roster

Final Frame Helps Bring "The Cove" To The Screen

Introducing the ZipCam Cable Camera System


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SURVEY: What's your take on the Academy Awards doubling the best picture nominations from five to 10?
* It waters down the honor of being nominated.
* It opens up the competition to other deserving films.
* It is primarily, if not solely dictated by a desire to boost interest and thus TV ratings.