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Recent ScreenWork
The Best Work You May Never See: MADD's "Broken Teens"

David Lindsey Wade and Lyndon Wade of Back Alley Films directed this poignant spot showing the self-destructive, drunk-driving penchant of several teenagers. Each teen strikes him or herself in the head with a glass bottle. Agency is Esparza Advertising, Albuquerque.
The Best Work You May Never See: Colorado Lottery's "Chain"

The Peter Martin duo from The Sweet Shop directed this spot which shows mundane slices of life in a man's day--the only oddity being that he's shackled at the ankle to a long chain. Thankfully lady luck in the form of a giant Power Ball enables him to break the chain.
Top Spot of the Week: MillerCoors' "Miller High Life Super Bowl Initiative"

Harold Einstein of Station Film directed this teaser spot for Miller High Life's initiative which will result in a Super Bowl spot promoting the little guy--namely four small businesses, including a barber shop. The overall campaign came out of Saatchi & Saatchi New York.
Latest News and Information
Super Bowl Ads Roundup: Betty White, Bud Light, Big LaughsBy Emily Fredrix, Marketing Writer
NEW YORK (AP), February 08, 2010 -- Betty White plays football, babies talk about "milkaholics" and a house made of Bud Light cans falls slowly apart. It must be the Super Bowl — or at least the advertising showcase that entertains amid the gridiron action.  Not every commercial was strictly humorous. Automaker Toyota....
POV: Focus On The Family--And The Super Bowl By Dr, Walter Guarino
MONTVILLE, NEW JERSEY, February 08, 2010 -- Dr. Guarino shares his point of view with SHOOT on the Tebow ad and advertising on the Super Bowl.  Why this ad?  Basically, they (Focus on the Family) figured out that featuring a nationally-known college football player who won the Heisman Trophy two years ago (and will be a Big Time pro) was a great strategy to get on the air!  Hey!  They were spot on with that strategy. 
Screenwriter Geoffrey Fletcher is 'Precious' Finds Much Common Ground With Film
By Ryan McLendon
NEW YORK (AP) , February 05, 2010 -- On Tuesday morning, just before the 2010 Academy Award nominations were announced, screenwriter Geoffrey Fletcher couldn't get his TV to work. He scrambled to his computer and searched for the online broadcast of the nominations, his ears perking up for his name to be called....
ANA Survey: Marketers Optimistic Despite Ongoing Pressures to Cut Their SpendingNEW YORK, February 03, 2010 -- According to a new survey by the Association of National Advertisers (ANA), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past 18 months.
The Long And Short Of It: Oscar Nominees Have Commercial TiesSpotmaking Artisans Make Their Mark In Feature Film, Documentary, Cinematography, Live-Action And Animation Short Film Categories
HOLLYWOOD, February 03, 2010 -- From the marquee feature film categories to those for short-form fare that often get overlooked in the mainstream press, artisans with spotmaking ties made their mark in this year's field of Academy Award nominees. Among the leading directors in the mix are Kathryn Bigelow, Jason Reitman, Neil Blomkamp, the Coen Bros., Nick Park and Joachim Back...
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SHOOT Publicity Wire
Jon Kamen, Chairman & CEO Of @radical.media, Heads Strong Jury Line-up For Inaugural Film Craft Category

Beast Goes to Work for CareerBuilder.com at Super Bowl XLIV

PublicVFX Kicks Off Launch Of Company With Hyundai Super Bowl Campaign

Doritos Fan-Created Super Bowl Ad "Underdog", Created for $200, Scores No.2 on USA TODAY Ad Meter and $600,000 Prize

Doritos Had the Most Talked About Super Bowl Ad on Twitter, According to Squawq


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SURVEY: What's your take on Apple's iPad?
* It has tremendous potential as a distribution channel, creating multimedia content opportunities for publishers and the advertising/marketing sector.
* It could make an impact but am not convinced of it representing a revolutionary sea change.
* A lot of hype and hoopla over what amounts to a larger iTouch.