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Recent ScreenWork
The Best Work You May Never See: K&G's "Modern Day Hercules"

Baker Smith of harvest directed this spot in which a man take on an aura of invincibility just be wearing a suit from K&G Fashion Superstores. From rescuing pets from a burning building to subduing a would-be martial artist attacker, our hero is doing his thing in cool threads without even having to wear a cape.
The Best Work You May Never See: U.K. Department of Transport's "Named Rider"

Kevin Thomas of Thomas Thomas Films, London, directed this spot in which motorcyclists drive about with bold, stylized neon signs on their choppers, bearing their names and other info. This personal touch hopefully will make car drivers more careful around bikers.
Top Spot of the Week: Canadian Paralympic Committee's "Swimming"

Woods+Low of OPC directed this inspiring spot which illustrates the perseverance, passion, talent and determination of the Olympic athlete--in this case Paralympic swimmer Stephanie Dixon. Conceived by BBDO Toronto, this portrait helps to promote the 2010 Paralympic Games.
Latest News and Information
AICE Extends Membership To Design, Motion Graphics, Visual Effects ShopsNEW YORK, March 10, 2010 -- In what it regards as a natural evolution, the Association of Independent Creative Editors (AICE)--the international trade association for the independent creative editorial and postproduction industry--has extended its membership reach to now include design, motion graphics and visual effects companies as well as the artists who work for them.
ONE at Optimus Signs Directors Chaves, BehCHICAGO, March 12, 2010 -- Director Michael Chaves and Alex Beh have signed with ONE at Optimus, the live-action production arm of production and post house Optimus. Chaves, a Southern California local, is best known for his previous tenure at Backyard. His credits include spots for such clients as Toshiba, 7-Eleven, Ford, McDonald's, Microsoft, Kellogg's, the Los Angeles Dodgers, Lucky Jeans and Zippo.
Directorial Team Riess/Hill Hits PaydirtBy Robert Goldrich
BEVERLY HILLS, CALIF., March 12, 2010 -- The directorial duo of Riess/Hill--consisting of Chris Riess and Amy Hill--has joined Paydirt, the production house headed by partners/executive producers Jonathon Ker and Jeremy Barrett. Riess/Hill comes aboard a Paydirt directorial roster that includes company partner Iain Mackenzie, Lorenzo Fonda, Lex Halaby, Moh Azima, Shawn Kim, and select filmmaking talent from longstanding U.K. music label/studio WARP.
Tim Keene Fills Newly Created Framestore Role Of Executive Producer, CommercialsLONDON, March 11, 2010 -- Tim Keene, who exec produced stereoscopic visual effects for Avatar, has been placed in a newly created role at Framestore, the London VFX house which has been with since 1997. Keene has been named executive producer, commercials, so that ad industry clientele can tap into his extensive VFX experience, particularly the 3D expertise he gleaned from Avatar.
Director Shyam Madiraju and His India Shop Gobsmack! Sign with Curious PicturesNEW YORK, March 10, 2010 -- Curious Pictures has signed director Shyam Madiraju and his Mumbai, India-based content studio Gobsmack! for exclusive representation for TV commercials and other advertising assignments in North America. In turn Gobsmack! will rep many Curious directors for ad projects in India. The move gives the New York-headquartered Curious its first base outside the U.S. and opens the door to assignments from agencies throughout the Asia Pacific region.
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Kodak Accepting Submissions for Annual Film Student Scholarships

"The Exploding Girl" Premiere Set for March 12

PRODUCERS Completes New Spot For Slazenger Golf Ball Brand

Blastwave FX and Avid Announce Competition & Giveaway

Deluxe Digital Studios Launches Full Range of 3D Services for Home Entertainment Market


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SURVEY: How would you generally rate this year's crop of commercials on the Academy Awards?
* Good creatively and effective.
* Good creatively but ineffective
* Uninspired creatively and ineffective.
* Uninspired creatively but effective.