Emerging Media Become Merging Media At Cannes Lions Ad FestWinning Work Defies Categorization As Underscored By Grand Prix Results
By A SHOOT Staff Report
CANNES, June 27, 2008 -- The term "emerging media" has fast become obsolete as new media have already graduated from a state of emergence to one of growing prominence. Perhaps more reflective of today's evolving landscape would be the slightly altered yet quite different in meaning two-word description "merging media" as underscored by the results of the recently concluded 55th Cannes International Advertising Festival.

19 Make 18th Saatchi New Directors' ShowcaseCANNES, June 27, 2008 -- Unveiled last week during the Cannes Lions International Advertising Festival, the 18th annual Saatchi & Saatchi New Directors' Showcase featured the work of 19 directors (with the agency counting teams as individual entrants).

Cinematographers: Collaboration & ExperimentationDPs Discuss Their Relationships With Directors, Exploring New Creative Areas
By Robert Goldrich
June 20, 2008 -- Our DP mix this time around includes a veteran tabletop director/cameraman who's experimented extensively with the Phantom HD camera, a noted feature and commercials cinematographer whose experience entails working with lauded feature filmmaker Sam Mendes in both those disciplines, and a long-time collaborator of director Andrew Douglas, their latest teaming being the engaging "Journey" for Canon, a recent SHOOT Top Spot (6/6) out of Grey New York.

Agency Creative/Hispanic Advertising: A Site For Sore Eyes From CMPBGrupo Gallegos' Launch Of Tomaleche.com Underscores Evolution Of The Hispanic Market
By Robert Goldrich
LOS ANGELES, June 20, 2008 -- While the California Milk Processor Board's (CMPB) "got milk?" commercials out of Goodby, Silverstein & Partners, San Francisco, have attained deservedly high profile industry status over many years, the work being done on the Hispanic side for that same client only began gaining momentum in 2005.

Texas Production: The I's Have ItIncentives And Infrastructure Are Deep In The Heart of Lone Star State
By A SHOOT Staff Report
June 20, 2008 -- While the Texas Moving Image Industry Incentive Program was signed into law by Gov. Rick Perry in September 2007, it wasn't until March of this year that the full rules for that measure were adopted. At press time, there were 120 total applications filed--primarily by production companies--for the five percent cash back incentive on expenditures in Texas.