BBH Paints By Numbers For Gordon's GinBy Carolyn Giardina
December 10, 2004 -- "Breeze" is an inventive new ad from Bartle Bogle Hegarty (BBH), London, featuring combined elements of live action, still photography and computer generated 3-D and 2-D imagery. Directed by John Robertson via Passion Pictures, London, the commercial opens on a blue and white graphic image of a bowl of fruit, something that may be found in a typical paint-by-numbers book.

Dir. Lance Acord Takes A "Road Trip" For CingularBy Emily Vines
November 19, 2004 -- The recent merger of Cingular and AT&T Wireless has prompted a new advertising initiative out of BBDO New York. The theme, "Raising the Bar," is featured in the :60 "Road Trip" that director/DP Lance Acord helmed out of Park Pictures, New York.

If You Build It, Steve McQueen Will ComeBy Carolyn Giardina
November 12, 2004 -- To introduce a new Ford Mustang with a retro look, J. Walter Thompson (JWT), Detroit, used stock footage from the 1968 classic film Bullitt—featuring the late Steve McQueen driving a Ford Mustang—to create a :90 commercial with McQueen in the '05 model.

Director Beletic Plays General For AdidasBy Christine Champagne
November 05, 2004 -- One of the NBA's leading scorers, Houston Rockets guard Tracy McGrady, is pretty much unstoppable when he makes a drive toward the basket. But it isn't just the defense that McGrady must conquer to score. Like any professional athlete, McGrady faces—and must defeat—his own internal demons.

Dir. Bennett Creates A Period Piece About CasanovaBy Carolyn Giardina
October 22, 2004 -- At first, one might think they're watching a scene from a Victorian period film. But then it turns out to be "Casanova," one of three new :60s for Cailler's Chocolates, directed by Mark Raymon Bennett of bicoastal Cohn + Company, which co-produced the spot with Plush Films, Sydney and Melbourne, for agency JWT H&F, Zurich.

W+K Puts A Teenager In QB Michael Vick's ShoesBy Christine Champagne
October 08, 2004 -- While it's one thing to fantasize about being in Atlanta Falcon quarterback Michael Vick's shoes, it is quite another to find yourself literally stepping into them and out onto a football field.

Jim Jenkins Pushes It Salt-N-Pepa Style For NextelBy Christine Champagne
October 01, 2004 -- Office workers find all sorts of interesting ways to spend their downtime. While some make personal phone calls and others surf the Internet, the guys featured in a new spot for Nextel are shown taking a more cardiovascular approach: They hold a dance party right in their office.

Director Noam Murro "Nose" Best For Holiday InnBy Christine Champagne
September 24, 2004 -- While creating a new Holiday Inn spot slated to air on Nickelodeon, the creatives at Fallon, Minneapolis, chose to construct a fairy tale of sorts that would appeal to both children and grown-ups. The result is a charmingly unique :60 called "The Noses."

Stylewar's Engstrom Wins Snickers' VoteBy Christine Champagne
September 10, 2004 -- Eat a Snickers candy bar and you will be elected the next president of the United States is the premise of the :30 "President," a farcical new spot for Snickers created by BBDO New York and directed by Filip Engstrom of Stylewar, the Stockholm-based directing collective represented by bicoastal Smuggler.

Dir. Venville Orchestrates Random Act Of KindnessBy Emily Vines
September 03, 2004 -- In the charming :60 "Picture" for the Volkswagen Touareg, out of Arnold Worldwide, Boston, director Malcolm Venville of bicoastal Anonymous Content introduces us to a couple as they meander up a mountain and through majestic redwoods in their Touareg.