Crispin, Smuggler Team On Baby Carrots SpotsOh snap! New baby carrot campaign mimics junk food; Guy Shelmerdine directs
By Emily Fredrix, Marketing Writer
September 08, 2010 -- Baby carrot farmers are launching a campaign that pitches the little, orange, crunchy snacks as daring, fun and naughty — just like junk food. A group of 50 carrot producers hopes the 'Eat 'Em Like Junk Food' effort starting this week will double the $1 billion market in two or three years. Agency is Crispin Porter+Bogusky, Boulder, Colo.
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Fireflies West Poised For 2010 Bicycle Ride Benefitting The City of Hope Cancer CenterSeptember 08, 2010 -- Fireflies West will hold its third annual fundraising bike ride for cancer research and treatment from September 24-29. Starting with a kick-off event at advertising agency Goodby, Silverstein & Partners, San Francisco, on September 24, a group of film directors, production, postproduction and advertising executives will set off on their bicycles for a six-day, 550 mile ride down the spectacular coastline from San Francisco to Los Angeles.

Director Daniel Cox Turns Tomboy For Spots, Branded ContentSeptember 08, 2010 -- Daniel Cox--who created and directed the Sussex Safer Roads Partnership's "Embrace Life" PSA which won a Bronze Lion at this year's Cannes Lions International Advertising Festival--has joined London-based Tomboy Films for representation as a director globally except for Canada where he continues to be handled by Spy Films.

Noted Photographer Vincent Laforet Lands First Representation As Spot DirectorSigns With The Joneses, Which Also Adds Exec Producer Annie Hanlon
September 07, 2010 -- Pulitzer Prize-winning photographer, commercial photographer and filmmaker Vincent Laforet has signed with The Joneses for exclusive representation as a commercial director. This marks the first time that he has formally been repped as a live-action director in the spot market. (He continues to be represented by Stockland Martel as a commercial still photographer.)

Sandwick Media Secures Director Ramin Bahrani For Ad AssignmentsSeptember 07, 2010 -- Sandwick Media has signed independent film director Ramin Bahrani to an exclusive representation agreement for TV commercials and advertising assignments. Bahrani is accomplished in the short film and feature-length disciplines. On the former score, he directed the 2009 release Plastic Bag, the story of a wayward plastic grocery bag bound for The Pacific Trash Vortex as told via a first-person narrative...

Creative Collective Fortune Cookie Launches, Finds IdentitySeptember 07, 2010 -- Fortune Cookie, a creative collective of directors, animators, artists and editors who've banded together to create narratives for agencies and brands, has opened as a division of New York-based production company Identity. The key movers behind Fortune Cookie are veteran director/photographer Pierluca De Carlo and independent filmmaker Ben Wolfinsohn.

Crispin Hires Schilling As Integrated Exec ProducerSeptember 07, 2010 -- Carr Schilling has joined Crispin Porter+Bogusky as integrated executive producer, video management. He will work out of the agency's Los Angeles office. Schilling comes to CP+B from Cut+Run Editorial, Los Angeles, where he managed broadcast and digital campaigns for international brands including Coca Cola, Philips, Travelers, Cars.com, Bridgestone, Xbox, and Honda.

Lexus IS Performs A Solo With 120-Plus Instruments In "Music Track" Via Team One, Elias ArtsSeptember 07, 2010 -- It begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. A 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals.
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Will McGinness Joins Venables Bell & Partners As Creative DirectorSeptember 07, 2010 -- Will McGinness, formerly a creative director and associate partner at Goodby, Silverstein & Partners, has joined Venables Bell & Partners (VB&P) as creative director where he will partner with Paul Venables, the agency's founder and creative director. McGinness spent the past seven years at Goodby, Silverstein & Partners, working across all media as an interdisciplinary creative.

Political Ad Update: Money FlowingNo recession here: Election spending sets records
By Jim Kuhnhenn
September 07, 2010 -- Turns out politics, for all its focus on the gloomy economy, is a recession-proof industry. This year's volatile election is bursting with money, setting fundraising and spending records in a high-stakes struggle for control of Congress amid looser but still fuzzy campaign finance rules.