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New Trailer: Bethesda Softworks' "Wolfenstein: The New Order"
May 17, 2013 -- Psyop and AKQA teamed on this ominous announcement trailer for the game "Wolfenstein: The New Order" (from MachineGames and published by Bethesda Softworks). While the game isn't slated for release until this fall, this teaser trailer is designed to whet appetites by depicting an alternate 1960s' "Wolfenstein" reality universe where a Nazi war machine has taken over the world.
Top Spot of the Week: Kai Hasson Introduces A Talking Yoga Mat For Kimpton Hotels
By Christine Champagne
May 17, 2013 -- A yoga mat is the star of a viral video created and produced by Portal A for Kimpton Hotels. Meet Mat (A Yoga Love Story)
opens on a woman, Sheri, sitting on a bed in a hotel room surrounded by piles of work. She is at a Kimpton Hotel on business, and it looks like she isn't going to see the light of day.
Top Spot of the Week: Nike's "No Angel"
May 03, 2013 -- Brigg Bloomquist--who's being handled by GO Film--directed this :30 which depicts the sprawling, image-obsessed Los Angeles market. Boutique agency Union Made Creative, San Francisco, was tasked with developing a grand theme that could not only hold all the disparate sports in the region but also nod to the city's preoccupation with fame and the oft-overlooked work it takes to attain it.
New Short: "Beth"
May 03, 2013 -- You know a song is a classic when it gets parodied. The legendary KISS ballad "Beth" is no exception. This brand new short film based on the KISS Gold-selling single from their 1976 album Destroyer, is brought to you by director Brian Billow through Anonymous Content, and advertising creative director Bob Winter.
The Best Work You May Never See: Seattle International Film Festival's "Curious"
May 03, 2013 -- A young woman walks through a forest and stops to peer through a tree knothole--within the tree she finds a world of cinema's classic moments, scenes recreated in miniature with 3D models, some of which were computer designed, then made into physical models using a 3D printer, and some sculpted and painted by hand using clay and other materials.
Top Spot of the Week: AFLAC's "Physical Therapy"
April 26, 2013 -- Baker Smith of harvest films directed this :60 spot starring the AFLAC duck--but uncharacteristically our feathered friend never quacks the brand cry "AFLAC." In fact, the duck is silent throughout this spot as we see him progress through sessions of physical therapy, initially barely able to climb stairs, lift weights or paddle in the water.
New Initiative: Ad Council's "The Greatest Action Movie Ever" From McCann NY
April 26, 2013 -- McCann New York has turned out The Greatest Action Movie Ever
), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally balanced lifestyle. Starring Ryan Ochoa of the Disney XD series Pair of Kings
, the first half of the six-minute long film premiered earlier this month on Disney XD as part of Disney's Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles.
The Best Work You May Never See: Legacy's "Rethink Butts" From Psyop
April 19, 2013 -- Psyop partnered with The Butler Bros to develop a public service campaign for Legacy and Leave No Trace, which aims to raise awareness, spark discussions, and encourage the general public to think about tobacco trash in a new way. This centerpiece PSA takes us to a toxic world, which ultimately turns out to be a single discarded cigarette.