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| | Broadly SpeakingMay 21, 2008 -- This week's iChat
interview is a Roundtable with a network executive and media buyers discussing
digital ad sales during the TV upfront. Also covered in iSPOT
is YouTube's buzz targeting. The iSPOT
of the Week is AMP Energy drink's "Walk Of No Shame." |  iSPOT Of The Week: Young People Sing In Viral Video For AMP EnergyBy Ken Liebeskind May 21, 2008 -- To promote the new version of AMP Energy that blends the energy drink with electrolytes that launched March 23, BBDO created a long-form viral video in which a group of young people march down a narrow West Village street singing, "We will not be ashamed." | Video Ads, "Readysodes" Play For Honda Pilot By Ken Liebeskind May 21, 2008 -- "Ballooning," a 15-second video ad, shows a man in a Honda Pilot offering a ride
to a group of men who have just landed in their hot air balloon. "There's one
thing, we're nudists," one of the men says, which makes the shot of them in the
Pilots' rear view camera amusing ... | Klondike Bar Launches Video ContestMay 21, 2008 -- "What would you do for a Klondike Bar?" is the question the company wants
answered with videos that will compete for a $100,000 prize in the video contest
the company announced Monday. Contestants can post their videos at
www.klondikecontest.com through July 31. | Letter From The Editorial Director & SHOOT PublisherMay 21, 2008 -- Dear iSPOT Subscribers... Getting to know you during the last year and a half has been a great pleasure for us. As you know, iSPOT is published by the editors of SHOOT and sent to you each Wednesday from SHOOTonline.com... | CPG Companies To Increase Online Video Ad SpendMay 14, 2008 -- Consumer products companies account for only six percent of the total U.S.
interactive spend today, but there will be a compound annual growth rate of 36
percent through 2012, with a... |  Vidshadow Adds Planet X To Its Video NetworkBy Ken Liebeskind May 14, 2008 -- Vidshadow, an online video network that partners with content providers and third party websites that play the content, announced an agreement with Planet X to syndicate its extreme sports programming across the Vidshadow network. A wide variety of video advertising will play with the content. | TV, Rich Media Advertising Combined Boost MetricsMay 14, 2008 -- Using TV and rich media online advertising together increases brand perception and the likelihood of purchase, according to new research commissioned by Thinkbox and the Internet... | | | |
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