|
 |
|
| News and Articles may be viewed by non-registered users for seven days prior to being archived.
To view ScreenWork with links from news and articles posted within the last seven days you must be a Registered User. If you're not registered, register now. It's free. Note: Only paid users can access the full-text of SHOOT archives dating back to August 1997. You can subscribe now.
If you are already a subscriber, you may login. |
|
| Previous 100 | Previous 10 | Displaying 1 - 2 of 2 | Next 10 | Next 100 |
| The Medium Is The MessageHearing SnickersBy Millie Takaki June 23, 2006 -- Snickers factory workers by day and defenders of old school hip-hop by night. That's the alter ego storyline in a series of shorts—dubbed "digi-sodes," short for digital episodes—that can be viewed exclusively at www.InstantDef.com over the coming months. The first digi-sode debuted on June 5. Each subsequent digi-sode will break at three-week intervals, with the fifth and final installment slated to become available in mid-August. | The Medium Is The MessageG.E.'s "One Second Theater"By Millie Takaki May 26, 2006 -- In an initiative that turns traditional commercialmaking on its ear, in this case a giant elephant's ear—actually making TiVo and digital video recorders an ally rather than an advertising adversary—General Electric is introducing "One Second Theater," created by BBDO New York. | | Previous 100 | Previous 10 | Displaying 1 - 2 of 2 | Next 10 | Next 100 |
| |
|
|
