Building on Core Strengths to Open New Doors
With an understanding and respect for the industry that comes from having grown up with the industry, SHOOT continues to build on its strong tradition by regularly
introducing new editorial elements. As the advertising landscape continues to evolve, SHOOT takes great care in planning new products, adding new formats, expanding its editorial coverage and circulation reach to make certain that readers’ news and information needs will be met and advertisers’ goals will be realized.
While continuing to cover commercial production & post, and continuing to explore applicable crossover areas of feature and independent film, SHOOT continues to strengthen its coverage of entertainment production, interactive advertising, branded entertainment, and emerging ad forms, searching out how these various areas interconnect and influence each other.
SHOOT is edited for advertising agency creatives and producers, commercial & entertainment production/post industry executives & artisans, brand marketers and broadband video decision-makers. Everyone interested in developing successful advertising programs for their brands and their client’s brands will find relevant and insightful information as will entertainment industry decision-makers involved in Film, TV, Online, Gaming & Mobile production.
SHOOT covers creative and production news from traditional and interactive advertising agencies---and reports on the key account and business issues affecting creative and production decisions. Creating and producing content for traditional television advertising, cinema advertising, ITV, VOD, interactive Web advertising, emerging ads forms and branded entertainment for established and emerging media are explored in every issue via a combination of news reporting, features, interviews, profiles, research, columns and opinion pieces. SHOOT pays special attention to the overt and hidden challenges involved in reshaping business models and working globally to successfully face the challenges of an evolving advertising business and entertainment industry.
SHOOT: Right Publication and Website at the Right Time
SHOOT and www.shootonline.com provide readers will a full range of creative and production news and information to help them deal with the ever-changing landscape and tap into new emerging ad forms. SHOOT works hard to provide a clearinghouse of necessary information, a significant time-saver since currently such far-reaching content is segmented, resulting in readers having to sift through assorted publications and Web sites to piece together relevant news and information.
Print Issues, PDF Versions, Website and Weekly HTML >e.dition = A Powerful Communication Combination
Ten print issues & pdf versions plus weekly HTML >e.dition that links directly to SHOOTonline.com complement eachother and offer readers their format/s of choice.