Duration: 30 seconds Benjamin Blank of Locksmith Content directed this commercial which momentarily thrusts a guy from the mundane to an idyllic world inhabited by a storybook-like princess--only to have a jolt of reality bring him back to ordinary life. Agency is Boston-based Full Contact Advertising.
Duration: 30 seconds Sammy Albis of Magnet Filmworks directed this spot in which it appears pedestrian after pedestrian is giving spare change to a homeless panhandler. But the camera reveals that they are instead affixing labels to his person such as "Bum," "Junkie" and "Loser." This PSA's bottom-line message is that rather than label people, we should help them. Concept came from creative director Brian Hayes of Arnold Worldwide. A second spot in the package features a homeless woman who is being unfairly labeled.
Duration: 30 seconds Jonathan Bekemeier of Picture Park directed this comedic spot for the New England Sports Network (NESN) in which Boston Red Sox reliever Jonathan Papelbon helps to salvage a date with a lovely lass that has gone awry.
Duration: 30 seconds Laurence Dummore of RSA Films thrusts us into murky water--literally--for Tap Project Boston and agency Hill Holliday, Boston. We find that there are dangerous montsters--in the form of microorganisms--in our drinking water.
Duration: 30 seconds In "Who Am I?"—one of seven spots in a campaign--a garishly dressed man, replete with loud shirt and a giant medallion hanging from an ostentatious gold chain, walks into a La-Z-Boy furniture gallery.
Duration: 1 minute Cartoon character Jimmy Neutron and his buddies have fun with a sci-fi gadget called a "Photon Dimensionalizer" (which is also the title of this spot). Jimmy zaps a cartoon squirrel and it comes alive as a dimensional being.
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