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 | Duration: 60 seconds
Terence Neale of Egg Films, Cape Town, South Africa, directed this :60 which takes us to a dark, forsaken orphanage that resembles a haunted house. There, children seem to be living a joyless existence, burdened with chores and fearful of the staff. Advertising agency is Net#work BBDO, Johannesburg, South Africa. | |
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 | Duration: 1:30
McDonald's, DDB Australia and ACNE Production have teamed on a new app, TrackMyMacca's. The precedent-setting app for McDonald's takes Australians "behind the scenes" while they're in the restaurant, showing them where their food has come from, breaking down all the essential ingredients. | |
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 | Duration: 90 seconds
Shelley Lewis of Suneeva directed this Arby's Canada spot which features a real person named Paul who talks about having witnessed more than 300 UFOs during his lifetime. He also recalls at a young age being abducted by preying mantis-like creatures who carried him around. However, there are some things he doesn't believe.... | |
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 | Duration: 30 seconds
The Focus Creeps duo (Ben Chappell & Aaron Brown) of Foundation Content directed this music video-style montage of young people being moved and motivated by music. | |
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 | Duration: 30 seconds
James Levon of Foundation Content directed this spot introducing Sony X Headphones featuring a cross-section of young people as well as ultimate talent judge/music career builder Simon Cowell. | |
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 | Duration: 30 seconds
Ellen Kuras of Park Pictures directed and shot this spot which shows how a young aspiring Olympian at home reacts to the Olympic Gold Medal-winning, world-record setting performance of swimmer Rebecca Soni in the 200 meter breast stroke. | |
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 | Duration: 5:16
Tomas Jonsgarden directed this campaign--the centerpiece of which is a web film--for Lenovo out of Saatchi & Saatchi New York. The short captures an elaborate plan that entails the shuttling of an Lenovo Idea Pad Ultrabook from one artisan/technologist to the next, enabling them to cause a power blackout throughout a city and then "seize the night." | |
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 | Duration: 2:30
This online trailer, a character study of the android David, played by Michael Fassbender, has built viral buzz, particularly among sci-fi fans, for director Ridley Scott's feature film "Prometheus," which is slated for release in June. Music/sound design house was Q Department. | |
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 | Duration: 30 seconds
Nieto of Paranoid US directed this spot which has a charming Rube Goldberg-like feel as we're taken on a journey through the preparation of breakfast at Cracker Barrel. Action unfolding in connected wooden boxes show us the progression of the goodness that goes into a meal. Agency is Euro RSCG Chicago. | |
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 | Duration: 30 seconds
Kenny of O Positive directed this commercial which shows a grandson and grandfather bonding as they go fishing and share a McDonald's meal. The lad gets a bright idea--putting a french fry on his hook as bait to see what that might reel in. Turns out quite a few creatures are looking to get hooked. Agency is Leo Burnett, Chicago. | |
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