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ScreenWork :: Search Results

Welcome to the ScreenWork Database which includes work featured in SHOOT's ScreenWork columns (Top Spot of the Week, The Best Work You May Never See, iWork, and BrandStand) and work featured in iSPOT. The database also contains work featured in SHOOT's Top Ten Music & Sound and Top Ten Visual Effects & Animation Charts as well as work featured on SHOOT's New Directors Showcase Reels plus other new work that merits recognition. Users can view work searchable by Key words, Delivery Type, Media Type, Genre, Content, etc.  Work & credits link to information in The SHOOT Directory and to related articles in the SHOOT Archives. 

To view ScreenWork posted within the last thirty days, credits without hot links, and links to related articles posted within the last seven days, you must register or login if already registered.  To view all ScreenWork, all credits with hot links &  links to related Directory information and archived articles, you must subscribe.

 

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Top Spot of the Week: Kimpton Hotels' "Meet Mat"
Duration: 2 minutes
Creative production company Portal A turned out this video which depicts a woman overloaded with work on a business trip, her hotel room serving as an office. But a hotel amenity--a yoga mat, which becomes a talking character--gets her to break out of her room and enjoy life a bit. VFX house was Cinesaurus.
The Best Work You May Never See: Canadian Tourism Commission's "Keep Exploring/35 Million Directors"
Duration: 2 minutes
User-generated video can be a dart board but DDB Canada hit the bull's-eye, culling down 65 hours of submitted footage to two minutes in which Canadians share their Canada. This footage came from more than 8,000 individual submissions.
Top Spot of the Week: Norfolk Southern's "City of Possibilities"
Duration: 30 seconds
Directors Angus Kneale and Ben Smith of The Mill NY teamed on this spot which opens on a boy playing with his train set. His dad comes into his room and tells him it's time for bed. But once the lights are out, the toys in the room come to life and build a city, the catalyst being the Norfolk Southern toy train. Advertising agency is RP3 in Bethesda, Maryland.
British Airways' "Olympics--Home Advantage"
Duration: 60 seconds
Framestore London handled the effects for this spot in which we see a Boeing 777-200 piloted through the streets of London. This road trip from Heathrow to the Olympic stadium, taking in London's best sites and sights along the way, underscores that the Summer Games indeed offer a home advantage to folks in the U.K.
Brand USA's "Land of Dreams"
Duration: 30 seconds
An original song, "Land of Dreams," written by Rosane Cash and John Leventhal, is the driving force for this spot designed to encourage tourism throughout the U.S. but depict a departure from the travel norm, showing beautiful imagery of rich experiences, cultural diversity and scenes from destinations around thecuontry not often depicted in postcards. Music house was NY Noise.
The Best Work You May Never See: Atlantic City Alliance's "Do Proximity"
Duration: 30 seconds
Peter Rodger of Recommended Media directed this stylish, fast paced look at life in Atlantic City, showcasing varied aspects, first via footwear or the lack thereof. We see the stylish nightlife juxtaposed with a "Do Stilettos" graphic showing a woman in high heels, followed by a "Do Flip Flops" look at more casual alternatives, and then a "Do Barefoot" anthem which has us beachside, poolside and elsewhere.
Top Spot of the Week: Motel 6's Era-Filled "Metamorphosis"
Duration: 60 seconds
Motel 6 and advertising agency The Richards Group, Dallas, recently joined forces with production company King and Country (K&C) to create a :30 commercial that debuted as the centerpiece of a cross-media campaign celebrating the brand's 50th anniversary. The spot takes us on a classic family road trip that spans 50 years.
The Best Work You May Never See: IndiGo Airlines' "An On-Time Performance"
Duration: 60 seconds
Steven Antin of Hello Robot, Mumbai, directed, and Christopher Willoughby of Hybrid Edit cut this Busby Berkeley-like musical number in which pilots, ground crew members and stewardesses sing and dance on stage before a live audience, expressing their and IndiGo Airlines' commitment to customers and service.
The Best Work You May Never See: Avios' "Fly"
Duration: 30 seconds
Simon Ratigan of London-based production company HLA directed this commercial which shows a succession of unlikely inanimate objects--like a washing machine, a gas pump, a mixer--taking flight high over a picturesque countryside. Advertising agency is the recently formed 101 London.
Royal Caribbean's "Life"
Duration: 30 seconds
Amber Music served as music house on this spot which shows how relaxed life can be on a Royal Caribbean cruise. Raymond Bark of GARTNER directed for JWT New York.