SHOOTonline

SHOOT's Editorial Mission
To provide vital news and information about the creation and production of TV commercials, interactive advertising, branded content and entertainment production necessary to its readers across many segments of the advertising, media & entertainment industries; ad agency creative and production decision-makers, brand marketers and content producers, for making informed creative and production decisions.

To serve as a conduit between ad agencies, clients, entertainment companies, media companies, and creative, production, and post companies/services around the world to help them come together as part of one community -- opening doors to create new business, new opportunities, and new partnerships.

News & Information + Perspective
SHOOT's editorial strength comes from its expert, objective and impartial news reporting and relentless quest for the best, most creative work and people. It comes from the ability to spot trends and present applications in an understandable, usable way. SHOOT covers every breaking story of importance and is the trusted and authoritative source of news and information.

SHOOT recognizes the importance of each unique industry segment, individually and collectively. SHOOT's goal is to satisfy the creative and production needs of executives and artisans no matter what segment of the business they are in, bringing together agencies and clients with the business, production and creative leaders in the production, entertainment and media industries. Fostering these relationships is key to the development of meaningful on-target commercial, interactive and branded content and entertainment.

Editorial Focus
SHOOT focuses on helping to clear the path of geographic, creative and production roadblocks for its readers. SHOOT strives to provide clarity regarding the blurring boundaries between advertising and entertainment, helping executives and artisans who are grappling with how they best fit in — and how they can capitalize on — a changing media landscape.

As the advertising business has become increasingly more sophisticated, international and creative, previously "non-creative" titles have become increasingly more involved in creative issues in addition to production & logistical information. Traditionally, clients worked primarily through their ad agencies and didn't go directly to production companies. Agencies are no longer always the mid-point between clients and content producers. Traditionally agencies did not turn to entertainment and media companies for content production and expertise. All of this has changed and SHOOT strives to serve up vital context and content to help its readers connect the dots and draw up new connections.

SHOOT delivers news and information on a daily basis via a combination SHOOTonline daily news updates, weekly HTML SHOOT>e.ditions and ten SHOOT print issues per year. Here's a sampling of what you'll find in SHOOT…

News
Issues All relevant issues involving, affecting and pertaining to commercial, interactive, branded content and entertainment production. Global production, contractual agreements, labor unions, insurance, payroll, markup, technology, significant litigation, filming incentives. SHOOT is the only publication to tackle these issues in a consistent comprehensive meaningful way.

People and Companies Ad agencies, interactive ad agencies, clients, production/post/music & sound/visual effects/animation companies, film commissions, entertainment & media companies, and industry associations.

Trends Creative, production and business trends

Technology Production, post, interactive web, interactive TV, wireless, mobile, gaming, equipment, software, etc.

Events Award shows, conferences, Expos, film festivals

ScreenWork
Creative Section showcasing great new work with backstory, credits, and video, including: (PDF version links readers to video of work in this section)
Top Spot: Best new spot of the week
The Best Work You May Never See: Lesser-seen work
Plus new work including Shorts, Promos, videos, etc

Interviews and Profiles
Client Tell: Profile or Q & A with a CMO or Brand Manager
Shop Talk: Company to watch profile
Chat Room: Interview with top executives & artisans
Roundtable: Group Interview
Meet the Commish: Film commissioner profile includes production stats, locations, incentives
Meet the Professor: Film, advertising, marketing and design school or teacher profile
Meet the Talent Agent: Talent/Casting Agent Profile

Features
SHOOT publishes 3+ features per issue, including: Agency Creatives, Agency Producers, Directors, Post & Editing, Visual Effects, Music & Sound, Interactive Advertising, Branded entertainment, etc. Feature Series include, The Road to Emmy, The Road to Oscar, Cinematographers & Cameras, Women & Minorities in Production. See editorial calendar for more information.

Columns
Spot.com.mentary: Editor's column
Flashback: Five & Ten years ago in the industry
Street Talk: Get a jump on the latest Buzz before it's common knowledge
Rep Report: Rep movement
Bulletin Board: Upcoming events
On the Wire: headlines off The SHOOT PublicityWire

Rotating Columns
Take 1: Publisher's column
Creative Voice and Produce Stand: Q & A, profile, or opinion piece on creative/production topic
The Media is the Message: When the media buy is as creative as the creative
Tool Box: Tech and equipment applications (production, post, web, wireless, pvrs, gaming)
Photo Op: Photos from industry events
Making a Scene: Shoots in progress
LegalEase: A look at relevant legal issues
Study Hall: Research, Industry surveys and stats
Internationally Speaking: Insider tips for shooting outside your borders
Pro Bono: Advice from industry consultants and attorneys
Postscript: Opinions relating to editing and post.
Sound Off: Opinions relating to music & sound