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What's your take on the significance of the primetime commercial Emmy?
» It's an award that has grown in its significance given the premium put on entertainment in order to break through the clutter and to get viewers to seek out content.
» It's a nice award to win in that people outside the advertising business know what it is--but ad industry awards like Cannes, The One Show, the AICP Show are still more significant.
» It's interesting that this year Old Spice's "The Man Your Man Can Smell Like" won the Emmy as well as many top ad industry competitions. Perhaps this is indicative of advertising and entertainment coming together now more than ever.
» All of the above.



Columns
Street Talk
Noted director/cameraman Mike Rowles has joined The Artists Company for exclusive U.S. representation. He comes over from Frank, a satellite of Supply & Demand....

POV: The Evolution Of Post Houses
By Joe DiSanto

Rep Report
Dawn Clarke is now the Midwest sales representative for Aero Film. She continues her longstanding relationship with The Artists Company. And Ron Hoffman continues to handle the Detroit market for both production companies....

Bulletin Board
Upcoming Industry Events Listings





SHOOT Publicity Wire
615 Music Acquires Kingsize Music Library

22squared, Nathan Love Introduce Two New Baskin-Robbins Animated Characters

Under Armour Debuts New Women's Advertising Campaign and Social Media Platform

MIJO and adbeast Establish Formidable Duo

SCRATCH 3D Workflow Helps "Les Krostons" Become Masters of the Universe

"3D For Independent Cinema" Course To Be Held In Northern California

Peter Steinzeig Joins Public Art

Company 3 Helps Stand Up To Cancer

Santa Cruz Film Festival Announces its Call for Entries

U.S. Documentaries Headed To Russia

Fast Cuts First to Acquire Autodesk Lustre in Dallas

26th Spirit Awards Set For February 26, 2011

Stars Align For Advertising Week VII

International 3D Society Announces 3D Technology Century Award Winners

Canon Introduces Two New Compact XF-Series Professional Camcorders: XF105 And XF100

Avid Customers Take Home Top Honors at Emmy Awards

F&F Productions Buys A Dozen More Ikegami HDK-79EC

Technicolor Receives Emmy Award for Outstanding Sound Mixing on Glee

The 5th Annual Digital Media Advertising Creative Showcase Awards Announces Call For Entries

32nd Annual Aspen Filmfest Sneak Peek At Films

Academy's Contemporary Documentaries Series Returns with "The Cove"

Raleigh Studios Atlanta Opens

IAB's 2010 MIXX Awards Finalists: An Impressive Roster of Achievement

Grace & Wild Studios Provides Elite Entertainment Services to Feature Film Productions



Commercialmaking Industry Makes Mark At Primetime Emmy Awards
Ad Biz Honorees Extend Well Beyond Old Spice's "The Man Your Man Can Smell Like"

by Robert Goldrich
LOS ANGELES, August 30, 2010 -- "The Man Your Man Can Smell Like"--which won the primetime commercial Emmy during the Creative Arts Emmy Awards ceremony on Aug. 21--had an unexpected presence at this past Sunday's live telecast of the big-ticket Emmy proceedings, underscoring how the Old Spice Body Wash spot has woven its way into mainstream pop culture.
     Additionally a director repped for commercials saw his Emmy Show video featuring the Modern Family cast and George Clooney score with the audience and critics. Read the full story and see the video. 

Past Meets Present In Emmy Winners' Circle
by Lynn Elber, Television Writer
LOS ANGELES (AP) -- The darkly intimate 1960s-era drama "Mad Men" and the comedy romp "Modern Family" were the top honorees at Sunday's Emmy Awards as American life past and present proved a winning formula. The best comedy series award was the first for "Modern Family," the freshman sitcom, which also captured an acting award for Eric Stonestreet and a best writing trophy. "Mad Men" earned its third consecutive best drama series trophy.

Split Personality For Emmy Awards
by David Bauder, Television Writer
LOS ANGELES (AP) -- Emmy had a split personality this year. Television's annual awards show honored hot new broadcast comedies "Modern Family" and "Glee," while sticking with more familiar favorites from cable--such as "Mad Men" and "Breaking Bad"--in drama.

War Goes To War With PepsiCo Over TBWA/Chiat/Day Spot Music Rights
by Emily Frederix, Retail Writer
NEW YORK (AP) -- Members of the original funk band War say they can't be friends with PepsiCo. They're suing the soft drink maker for more than $10 million, saying it did not negotiate with them to use their song "Why Can't We Be Friends" in a new commercial. Even if PepsiCo and its advertising agency TBWA/Chiat/Day got rights from the music's publishers or anyone else who owns them, attorney Max Sprecher...

Darren Aronofsky Reflects On His Latest Film
by Colleen Barry
VENICE, Italy (AP) -- Darren Aronofsky sees his newest film "Black Swan" as the companion piece to "The Wrestler." "Black Swan" made its world premiere as the opening film at the Venice Film Festival's 67th edition on Wednesday, bringing the American director back on the Lido, where "The Wrestler" won the top Golden Lion prize two years ago.

Mark Bernath, Eric Quennoy Appointed Exec Creative Directors of W+K Amsterdam
AMSTERDAM -- Creative directors Mark Bernath and Eric Quennoy have been promoted to executive creative directors at Wieden+Kennedy Amsterdam. The duo will replace Jeff Kling, who resigned from the agency last week. As the creative force behind the recent Nike "Write the Future" campaign for Nike Football, the team of Bernath and Quennoy spearheaded a globally integrated effort that drew worldwide attention...

Carmichael Lynch To Dismount From Harley
by Emily Fredrix, Marketing Writer
NEW YORK (AP) -- Harley-Davidson Inc.'s main ad agency for more than three decades has dropped the struggling motorcycle maker in favor of new business. Ad agency Carmichael Lynch, a unit of Interpublic Group, said many factors went into the decision, including the fact that the Milwaukee-based motorcycle maker has slashed its marketing spending in recent years amid slumping sales.

Passport Films Signs Director Mat Humphrey For U.S. Representation, Forms Alliance With His Aussie Shop
SANTA MONICA, Calif. -- Passport Films has added to its stateside directorial roster while extending its production reach Down Under. On the former score, Passport has secured director Mat Humphrey for U.S. representation. Additionally, Passport has entered into an affiliation with The Guild of Commercial Filmmakers, an Australian production house launched by Humphrey and producer Helene Nicol in 2007.

Bully Pictures Signs Director Michael Shapiro
MARINA DEL REY, Calif. -- Director Michael Shapiro has joined Bully Pictures for exclusive U.S. representation. He has already wrapped his first job at Bully, a Home Depot campaign for The Richards Group, Dallas. Shapiro has directed assorted commercials over the years, spanning such brands as Nike, Energizer, Bank of America and AT&T.

Christopher Willoughby Joins hy•brid edit
SANTA MONICA, Calif. -- Editor Christopher Willoughby has come aboard Santa Monica-based hy•brid edit. The move is fitting in that Willoughby is somewhat of a hybrid innovator, dating back to when he co-founded Two Headed Monster, billed as being one of the industry's first offline editorial/visual effects/graphic design hybrid shops.

iPad To Get Competition From Samsung's Just Unveiled Tablet PC Galaxy
by Juergen Baetz
BERLIN (AP) -- Samsung Electronics Co. on Thursday unveiled a new tablet PC named Galaxy Tab as the latest device meant to rival Apple Inc.'s popular iPad. The thin tablet device weighs 13.4 ounces (380 grams) and has a 7-inch (18-centimeter) touch screen, making it about three times that of an Apple iPhone, but roughly a third smaller than an iPad.

Apple Simplifies Its Television Offerings
by Jessica Mintz and Jordan Robertson, Technology Writers
SAN FRANCISCO (AP) -- Apple Inc. announced a smaller, cheaper version of its Apple TV device for streaming movies and television shows over the Internet and into the living room. It also unveiled a new line of iPods, including a touch-screen Nano model. The new Apple TV announced Wednesday will only let people rent, not buy, content.

Google, AOL Agree On New Five-Year Deal
by Andrew Vanacore, Business Writer
NEW YORK (AP) -- Google Inc. will continue to provide the search results on AOL Inc.'s websites under a new, five-year deal the companies signed this week. The new contract also expands their cooperation onto AOL sites for cell phones and other mobile gadgets. And it will put AOL video content on Google's YouTube site for the first time.

Amazon Agenda Includes Subscription TV, Movies
by Ryan Nakashima, Business Writer
LOS ANGELES (AP) -- Amazon.com Inc. is talking with major media companies about offering unlimited views of older TV shows and movies online, as it struggles to stay relevant to consumers flocking to Apple Inc.'s iTunes a la carte store and Netflix Inc.'s all-you-can-eat subscription plan.

Box Office Dollars Are Up, Attendance Is Down For The Summer Movie Season
by David Germain, Movie Writer
LOS ANGELES (AP) -- Hollywood is finishing its summer with record revenue but the lowest actual movie attendance in five years. Domestic receipts from the first weekend in May through the upcoming Labor Day weekend should come in at about $4.35 billion — $100 million more than the record set last year, according to Paul Dergarabedian, box-office analyst for Hollywood.com.

Visual Effects Society To Bestow 2010 Founders Award Upon Pixar's Jim Morris
LOS ANGELES -- Jim Morris, general manager/EVP production of Pixar Animation Studios, has been selected by the Visual Effects Society's board of directors as the recipient of the 2010 VES Founders Award. The award will be presented at the VES annual membership meeting on September 23. Morris is a former VES chair.

SHOOT News Briefs for the Week of August 30, 2010
Venice Film Festival Focuses On Film Innovation; Film Based on Japanese Novel Debuts in Venice; Tarantino Calls Venice Lineup 'Cool, Eclectic'; UT Hits 'Gone With the Wind' Dress Donation Target; House of Blues Studio D moving to Nashville; Bollywood Comes to Holy Land for Film About Jesus; Extra Critically Injured on 'Transformers 3' Set; 'Crocodile Dundee' Says He Can't Afford Back Taxes

Top Spot of the Week: Nissan Maxima's "Baby"
A woman looks at her home pregnancy test kit which registers a positive reading. She smiles and breaks the news to her hubby. They embrace in celebration but then the guy's facial expression turns to worrisome as he has clearly thought of something.

The Best Work You May Never See: SportChek's "Helmet" Directed By Brian Lee Hughes
A boy wearing a grease-stained bike helmet tell his mom that it's still stuck on his head. She immediately instructs a nearby worker at a grease removal service to "do it again," meaning to repeat dousing the lad's head in grease. The worker cannot believe the woman would subject her son to this ordeal one more time. This leads to a prickly exchange between the worker and the woman.

The Best Work You May Never See: The Canadian Real Estate Association's "howrealtorshelp.ca"
This testimonial from a customer takes on a new face--actually different faces as one turns into yet another and another, the only constant being the verbal message which enumerates the many ways in which a realtor helped in the buying and/or selling of a house. This diversity in people represented in the many faces underscore the value universally felt by customers who hire qualified realtors.








> Top Spot of the Week: Nissan Maxima's "Baby"



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Connect with potential clients via SHOOTonline, The SHOOT>e.dition & SHOOT print issues Start a 30-day SHOOTonline banner any day of the month. Reserve banner by Wednes. for Friday's e.dition. Reserve space for Sept. 24th print issue by 9/14
Great Music Event coming up in Chicago; SHOOT readers can save BIG on registration fee! Billboard & Adweek "Music & Advertising Event" 9/15-16. Use Promo code MASHOOT to save over $200.!
Great Music Event coming up in Los Angeles; SHOOT readers can save BIG on registration fee! Hollywood Reporter & Billboard "Film & TV Music Conference", 10/27-28. Use Promo Code: FTSHOOT to save over $170.! For info on sponsoring SHOOT's "Music for Commercials & Branded Content" panel on 10/28, please contact rgriefer@shootonline.com
CURRENT SHOOT PRINT ISSUE INTERACTIVE PDF AVAILABLE FOR FREE DOWNLOAD Read, View Work, & Download the Digital Interactive PDF version of the current SHOOT Print Issue.
EVERYONE HAS A STORY... "SPW IT" IN YOUR OWN WORDS! SPW is a powerful low-cost PR tool reaching film, entertainment, commercial & TV content creators. And, of course, journalists, bloggers & news aggregators. The SHOOT Publicity Wire.... TRY IT YOU’LL LOVE IT... Join the growing list of happy clients. NOW is the ideal time to try it - get your story out there!
Follow SHOOTonline & The SHOOT Publicity Wire on Twitter: Follow SHOOT & you'll get all site updates (SHOOT Tweets) on your homepage, your phone, or any application (like Tweetie, Twitterberry, etc.) you use.



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Shoot>edition
September 3, 2010
Editor:
Robert Goldrich
Publisher:
Roberta Griefer
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