Category: Production & Post-Production Products & Services
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Publicity Release Posted: August 07, 2008 19:29:33 EST

Advanced NYC Audio Post House Solves Pervasive Digital TV Sound-to-Picture Issue, Improves Efficiency and Eliminates Guesswork During HD Sessions

NEW YORK, August 07, 2008 | SHOOT Publicity Wire | --- Nutmeg Audio Post (www.nutmegaudiopost.com), a leading resource for creative audio post, has introduced HDPostSync, an advanced solution that eliminates one of the most pervasive complications in HDTV post. While timing problems between audio and Plasma or LCD monitors are a common experience in most audio post facilities, with Nutmeg's proprietary HDPostSync system sound and picture are experienced in precise synchronization throughout every mix and sound design session.

Clients mixing in 5.1 Surround or Stereo at Nutmeg have already been benefiting from the fast workflow that results from HDPostSync. Developed by Nutmeg's in-house engineering team, the solution eliminates the guesswork currently associated with HD or SDTV mixing and sound design sessions using digital video displays such as plasma screens. Instead, an HDPostSync session provides clients and mixers with full confidence that all audio events are fully synchronized with video as the session unfolds in real time.

Whether the project for commercials, long form video or beyond, with Nutmeg's HDPostSync there is no longer the need to wait for the layback to be sure that the sound is fully locked to picture. "The transition to digital television means greatly enhanced creative possibilities for production and a vastly improved viewer experience," says Jonathan S. Abrams, Chief Technical Engineer for Nutmeg Audio Post. "However, the increased complexity of digital television display formats also introduced unforeseen audio and video synchronization issues for post. By analyzing every component of the signal path, Nutmeg has created a solution that insures precise synch between audio and digital video as soon as the session begins."

"With HDPostSync, Nutmeg's clients never have to settle for hearing the mix engineer say, 'Trust me – the audio is locked to picture,'" explains Jon Adelman, Director of Operations for Nutmeg Audio Post. "Instead, everything is perfectly synchronized from the start. We've completely eliminated the time-consuming extra step of creating a layback which must be proofed in another room -- a process which must then be repeated if additional changes are required. We're proud that our clients never have to ask, 'Why can't the video and audio be in sync?' It can be: Nutmeg has solved the problem with the creation of HDPostSync, our latest in a long line of technical innovations."

About Nutmeg Audio Post:
Nutmeg Audio Post is New York City's comprehensive audio post facility that puts creativity first. Founded in 1979, it is home to an elite staff of mixers and support staff committed to providing world-class audio post production and sound design for HDTV and SDTV, film, radio, online and interactive media. For more information, please visit www.nutmegaudiopost.com, or call 212-921-8005.

Contact Info
Director of Operations/Executive Producer
Jon Adelman
Jon@Nutmegaudiopost.com

Media contact:
Kevin Fetterplace
Mojo Working International
Nutmeg Audio Post Introduces 'HDPostSync'">Kevin@Mojoworking.com