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Category: Visual Effects & AnimationOptions:  
Publicity Release Posted: June 16, 2008 14:19:54 EST
HOLLYWOOD, June 16, 2008 | SHOOT Publicity Wire | --- Bling Imaging, a creator of visual fx for film and broadcast, announced today that they have completed work on an epic :75 spot for Royal Caribbean Cruise Lines. Conceived by Ogilvy and directed by Esteban Sapir, for Argentina-based La Doble A productions, Bling developed computer generated floating "islands" that showcase some of the exciting activities that are available aboard the cruise. Ultimately, the shape of the islands come together as puzzle peices to form the deck of a ship. Slated for release in Latin markets, the spot entailed over 39 visual fx shots including multi-shot compositing, set extensions, crowd development, ocean simulation, and character animation. Utilizing Autodesk Flame, Toxik, and Maya along with Next Limit Realflow, a team of 29 artists, producers, and consultants spent over 4 months in development and post-production re-creating environments based on the real cruise experience. Great care was taken to ensure the look and feel was consistent with the Freedom Class of cruise ships from Royal Caribbean's fleet. Filmed entirely on location in the Caribbean on the vessel "Liberty of the Seas," the spot required Bling artists to rotoscope out talent from real indoor locations and place them into outdoor virtual sets. According to the Visual Effects Supervisor, Paal Anand, "Shooting on a moving location is never easy, and shooting wide shots isn't always practical, so, some shots had to be computer generated entirely from scratch. We animated digital extras to fill in the action. It was a great challenge and plenty of fun. Toxik 2008 was a key tool in rotoscoping, tracking, and getting the job done." VFX Producer Fernando Zorrilla mentioned that "it was a great opportunity to test drive one of Autodesk's newest products on a real production." Anand went on to add, " Autodesk was key in providing us with support and we really have to acknowledge the Toxik team for their service." For more information about Bling Imaging, including it's array of visual fx services, visit www.blingimaging.com/royal. Contact Info Kelle Holland Producer Bling Imaging 323-874-3003 | |
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