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Publicity Release Posted: June 12, 2012 05:00:05 EST

Company to Demo SCRATCH: The Next Thing for DI and Finishing Workflows

Santa Clara, CA, June 12, 2012 | SHOOT Publicity Wire | --- Broadcast Asia, Singapore 2012 – ASSIMLATE, a leading global provider of post-production tools for digital cinema and broadcast workflows, will demo next-generation features of ASSIMILATE's SCRATCH^® data-centric DI system, the industry's most comprehensive, high-performance digital cinema finishing tool for 2K, 4K, 5K and Stereo 3D. Following on the heels of its hugely successful presence at NAB, ASSIMILATE is offering private demos of SCRATCH: The Next Thing. To book a private demo, simply click here to e-mail Nacho Mazzini, VP Worldwide Sales.

• Dates: June 19 – 22, 2012
• Location: Suntec Singapore (convention city)
• Stand number: 4P2-07

ASSIMILATE's SCRATCH real-time digital workflow and post-production tools have proven essential to the successful creation of thousands of major studio and independent features, commercials, television shows, music videos and corporate productions. Both SCRATCH Six and SCRATCH Lab™, running on Windows and Mac OS® X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo/3D productions. Both products equip directors, DPs, artists, and DITs with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets.

SCRATCH Digital Workflow Tools
ASSIMILATE's SCRATCH Six end-to-end data workflow -- from dailies, to conform, color grading, through to finishing -- and SCRATCH Lab, a robust dailies or VFX digital pipeline, deliver the industry's most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65, Phantom, and Canon 5D, as well as enhanced support RED r.3d at up to 5K resolution and beyond. New 6.1 versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling. For the latest film and TV credits, pricing and sales, visit www.assimilateinc.com.

About ASSIMILATE
ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company's SCRATCH products, running on Windows and Mac OS^® X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE's SCRATCH^® data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab™ delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more please visit www.assimilateinc.com.

Contact Info
Ron Prince
Prince PR
T: +44 (0) 1225 789 200
Contact Ron via email