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Category: Filmmaking Products and ServicesOptions:  
Publicity Release Posted: November 03, 2008 17:45:38 EST
Smaller Format HD Offers Big Market PotentialLOS ANGELES, November 03, 2008 | SHOOT Publicity Wire | --- FootageBank HD, the sole footage company specializing in High Definition (HD) content, cemented its role as an industry leader today by launching footagehead.com, a new royalty-free division dedicated to meeting the content needs for online and mobile platforms, with more than 10,000 new clips and more coming weekly. "Early on, we recognized the value of HD footage, which allowed FootageBank HD to prepare for the high demand. With an eye on the future, we anticipate the same need for programming and tools to create content for PodCasts, webisodes or anything in the mobile media space," said Paula Lumbard, founder and president of FootageBank HD. "Two years ago we saw our clients' emerging need for affordable web accessible HD content and decided to build out this new venture in an effort to meet their needs." Mostly shot with the Panasonic P2 and Sony XD cameras within the last year, this footage has been created with FootageBank HD's client base in mind. All the footage is offered in its native codecs; without compression. The HD 16 X 9 widescreen format is immediately downloadable and royalty free. footagehead.com is offering the clips at one price point and at a rate lower than other HD royalty-free sites. "It is our intention to be the leader in serving the growing demand for downloadable 16 x 9 content in digital files created with the new mobile HD camcorders," states Lumbard. "We are seeing growth in this market around the world, and expect demand to continue as the consumers of media more and more turn to their mobile 'third screens' for their entertainment." About FootageBank HD FootageBank HD is a privately-held company based in Los Angeles founded by industry icon, Paula Lumbard. Lumbard anticipated the coming demand for High Definition (HD) motion content in 2002 when she opened her second footage company. FootageBank HD continues to be the only footage house specializing in HD content and is dedicated to shooting and aggregating collections of HD images to serve the rapidly growing demand for HD content in the film and television marketplace. For more information, please visit www.footagebankhd.com. Contact Info Paula Lumbard Founder & President 310.822.1400, ext. 105 paulal@footagebank.com Powelson Communications, Inc. Erika Powelson 831-424-1811 erika@powelsoninc.com | |
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