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 Rachel Maddox  
Publicity Release Posted: December 05, 2008 12:50:02 EST
Trendsetters in Music Composition, Commanding Sonic Branding, Provide Energetic Sound Package to Highly-Rated Nightly Cable News ShowDALLAS, December 05, 2008 | SHOOT Publicity Wire | --- "The Rachel Maddow Show", MSNBC's hit nightly prime-time news show has been winning its time slot on a regular basis. The top ratings can be attributed to Rachel Maddow's playfully intelligent approach to the news – an attitude that's enhanced by a complete sonic brand and custom music package from the experts at Stephen Arnold Music (SAM) (www.stephenarnoldmusic.com). SAM in Command: SAM applied their industry-leading Commanding Sonic Branding approach to "The Rachel Maddow Show," building a no-holds-barred rock theme with driving guitars, punchy drums and an almost punk attitude. "When we talked with MSNBC, we saw they wanted music that was unique, hip, energetic and contemporary to match Rachel's personality," says Stephen Arnold, President of SAM. "It meant capturing the spirit of a show that really deals with the issues, in a way not typically seen on a national cable network." The SAM team created the main show theme/open, supporting themes for bumpers, teases and other elements for "The Rachel Maddow Show" in their advanced Dallas studios, in an accelerated time frame. Since being founded in 1993, SAM has been central to the identity of such clients as Fox Business Channel, CNN Headline News, The Weather Channel, and a full 35% of all US local TV markets. Highly Musical Results: Since debuting in September, "The Rachel Maddow" has consistently scored high in the desirable 25-54 demographic. "The show continues do very well, with music that doesn't overstep her -- it fits her," says Marc Greenstein, Creative Director of MSNBC. "We selected SAM because they gave us a great deal of confidence from the beginning. "They're really experienced, know how to work under the gun, and they often surpassed our expectations," Greenstein continues. "SAM was extremely helpful in establishing a musical feel that tells our viewers exactly what Rachel Maddow does." About Stephen Arnold Music: As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company's Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit http:// www.stephenarnoldmusic.com.All referenced product names are trademarks of their respective owners. Contact Info Stephen ArnoldStephen@Stephenarnoldmusic.com Media Contact: Kevin Fetterplace Mojo Working International Kevin@Mojoworking.com(001) 646 359 3961 | |
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