Bitstate (Pete Circuitt, Bill Sneed)
The Ebeling Group, New York
Havaianas' "Bus Stop"
BBDO New York

How did you get into directing?
(Responses are from Pete Circuitt)
I went to the Stuttgart Trick Film Festival in '96 during a really dirty and impoverished first trip to Europe with my good bud Dan Crooks. He had a film playing there and it did really well.  During the directors Q&A, I heard Barry Purves grumbling that 30 frames per second was not enough.  He wanted the whole world to standardize to 60 fps to really animate properly. Imagine wanting to do twice the work per second! Stopframe too. That's when I decided to get into directing I reckon.

What is your most recent spot project?
A spot for Knorr.

What is the best part about being a director?
I'm pretty hands on during all stages of a project. I like figuring out approaches to scripts and the quick design rush you get when you turn over something quickly. Being a director means you guide that rush, from the beginning, into what that script was always meant to be.