Syndrome
(James Larese, Micah Hancock, Mars Sandoval)

Robot Films, Los Angeles

Estelle's (featuring Kanye West)
"American Boy" (music video)

How did you get into directing?
The three of us started out as an L.A.-based art collective under the name Syndrome. We were doing gallery shows around L.A. showcasing experimental work, and always had a strong respect and passion for directing. After a chance meeting with Will.I.Am of the Black Eyed Peas, he gave us the opportunity to direct a video for the Peas. That video opened doors to other amazing experiences and opportunities that helped us pursue our goal of directing, and we ultimately signed with director Chris Robinson's company Robot Films.

What is your most recent spot project?
If you haven't done a recent commercial, what is your most recent project?
As well as having directed videos for artists such as Estelle featuring Kanye West, we recently did a spot for Cîroc Vodka with Diddy, and we did the post for Chris Robinson's Boost Mobile "Anthem 2.0" commercial.  We are currently working on our next body of experimental work, which will be exhibited at our solo show in L.A. at Crewest Gallery opening Sept. 6. The show is entitled "I Learned It From Watching You."
 
What is the best part about being a director?
When we were starting out, we could really only take our concepts so far based on what the three of us could physically execute. With the collaboration and support of amazing crews, we can now bring concepts to fruition that were once only sketches on napkins.