Tony Briggs

Dab Hand Media, London
Thecreamery.co.uk's Creative Dictator (short film)

How did you get into directing?
I worked as a stills photographer for many years and while shooting  on tour with Oasis and Ocean Colour Scene, I was asked to direct the "Hundred Mile High City" promo for OCS and went on to direct their following five projects.  Then I forgot all about it until I was  approached by Dominic Delaney.  He had recently left his post as managing director of @radical.media, London, and was setting up his new venture—Dab  Hand.  He was keen for me to be part of the set up with a view to  moving me in to the commercials arena.  I went for it......

What is your most recent spot project?
Aside from my incredibly funny viral for Cream, I've just completed "Chicken Birth," an ad for Pollens Organic Mayonnaise through Ogilvy, London.

What is the best part about being a director?
Directing. Stills photography is a pain in the arse.