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Type: ScreenworkCategory: The Best Work You May Never SeeOptions:   View Related MoviesJanuary 06, 2012, --- Directing team The Real McCoys of Los Angeles-based Boxer Films demonstrate that even the toughest Nevadans are not immune to punishment when it comes to careless water usage in the comedic :30 "Golden Ruler," part of a playful campaign for the Southern Nevada Water Authority out of R&R Partners, Las Vegas. The team got their hands dirty filming this project, even stepping in front of the camera as The Real McCoys' Nelson Cabrera served as the double for the spot's nun character. Cabrera and Sean Mullens comprise The Real McCoys. The spot features a grizzled, scary-looking biker welding inside his garage while, outside, his sprinklers spew water across his lawn indiscriminately. He's interrupted by an incessant banging on the garage door and opens it to reveal an unlikely visitor: A smiling, elderly nun. "Sister Agnes?" the disbelieving biker asks. However, Sister Agnes' demeanor suddenly turns stern as she whips out a ruler and twirls it like a nunchuck, barking: "Hands!" Chastened, the biker submits to a severe wrist-smacking as we cut to a series of title graphics reading: "Don't Make Us Ask You Again. It's a Desert Out There. Water Only One Day A Week." A voiceover conveys the web address for Nevadans to find out their watering schedule. | |
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