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		<title>SHOOTonline.com  Publicity Wire</title>
		<link>http://www.shootonline.com/go/index.php?name=Release%26op=main</link>
		<description>The SHOOT Publicity Wire is a targeted real-time news and information release distribution service.</description>
		<generator>http://www.shootonline.com/go/pr</generator>
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			<title>SHOOT's 10th Annual New Directors Showcase Web Reel Now Live, Places Spotlight On Promising New Filmmaking Talent</title>
			<pubDate>Tue, 22 May 2012 15:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-409291-1337638492-2</link>
			<description>&lt;b&gt;NEW YORK &amp; HOLLYWOOD&lt;/b&gt;, May 22, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- SHOOT Magazine announced today the release of The SHOOT New Directors Showcase Web Reel featuring work from the 31 directors and 1 directing trio. Selections were made after a global 3-month search. The field of talent is wide ranging from freelance directors, many of whom are seeking production company affiliations, to a noted agency creative who's transitioned to full-time director and just landed his first production house roost, to a filmmaker who saw her short subject documentary earn an Academy Award&amp;#174; nomination this year. Meet the directors and view the work here...</description>
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			<title>Content Innovation Studio, Let There Be Dragons, Launches</title>
			<pubDate>Mon, 21 May 2012 20:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web3-1236613-1337699841-2</link>
			<description>&lt;b&gt;LOS ANGELES&lt;/b&gt;, May 21, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- A new content innovation studio, Let There Be Dragons, launched today in Los Angeles. The studio, headed up by veteran producer, Jennifer Golub, specializes in creating and promoting ideas and intellectual property for brands and direct to consumers.</description>
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			<title>Nonfiction Unlimited Signs "Jiro Dreams of Sushi" Documentary Filmmaker David Gelb for Commercial Representation</title>
			<pubDate>Mon, 21 May 2012 13:30:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-404973-1337620365-2</link>
			<description>&lt;b&gt;SANTA MONICA, CA&lt;/b&gt;, May 21, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Bicoastal production company Nonfiction Unlimited has added David Gelb to its roster of award-winning documentary commercial filmmakers. Gelb will focus on commercials, short films and branded content projects. </description>
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			<title>Carla Houston Gets Water-Wise In New Spot From Model Environment &amp; Director Jeffrey Karoff</title>
			<pubDate>Mon, 21 May 2012 10:15:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-388794-1337552985-2</link>
			<description>&lt;b&gt;LOS ANGELES&lt;/b&gt;, May 21, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Mexican model Carla Houston gets water-wise in a new online spot for Model Environment (ME), an organization of fashion models bringing awareness to environmental and social issues. Directed by Jeffrey Karoff of The Artists Company and co-written by Karoff and ME Founder Christy Beck, this latest commercial continues the eco-conscious theme as part of an online PSA series featuring green models.  </description>
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			<title>Brand Development &amp; Design Maven Jeff Boortz Launches Be The Creative Source</title>
			<pubDate>Mon, 21 May 2012 09:15:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-353326-1337378322-2</link>
			<description>&lt;b&gt;ATLANTA&lt;/b&gt;, May 21, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Award winning creative director, brand strategist and graphic designer Jeff Boortz has launched Be The Creative Source, a representation company serving the advertising, promotion, design and interactive industries. Clients already confirmed include Denver-based production company Impossible, international creative network United Senses and digital creative boutique Neo-Pangea. </description>
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			<title>National Lampoon Shoots at Hollywood Center Studios </title>
			<pubDate>Mon, 21 May 2012 08:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web3-943218-1337353471-2</link>
			<description>&lt;b&gt;HOLLWOOD&lt;/b&gt;, May 21, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Hollywood Center Studios recently played host to the cast and crew of National Lampoon's Another Dirty Movie. Directed Jonathan Silverman, the film is the sequel to National Lampoon's Dirty Movie, a sketch comedy  starring Robert Klein and Mario Cantone whose outrageous humor has won it a cult following.</description>
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			<title>SAG-AFTRA National Board of Directors Meets in Los Angeles; Historic First Meeting of the Merged Union</title>
			<pubDate>Mon, 21 May 2012 07:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web3-1235298-1337698114-2</link>
			<description>&lt;b&gt;LOS ANGELES&lt;/b&gt;, May 21, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- The National Board of Directors of the newly formed SAG-AFTRA met for the first time over May 19 and 20, at the Beverly Hilton Hotel in Los Angeles. On the recommendation of the union-wide national officers and the Executive Committee, the National Board confirmed David P. White in his role as National Executive Director and authorized his new three-year contract in that capacity, expiring May 21, 2015.</description>
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			<title>SALT Cuts Unique SPY+ Optic Eyewear "Tour of California" Commercial</title>
			<pubDate>Fri, 18 May 2012 09:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web3-905091-1337289603-2</link>
			<description>&lt;b&gt;CULVER CITY, CA&lt;/b&gt;, May 18, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- With over 75,000 views on youtube in two days, SALT's new spot for SPY+Optic will not disappoint. The spot, which features Spy athlete and 2011 U.S. National Road Race Champion Matthew Bushe and mountain bike freestyle rider Mike Montgomery as Bushe's stunt double, is based on a playful idea of a rider's dream of hitting the mountainous trails on his road bike.  Enter Bushe's imagination through his SPY eyewear by watching this video now.</description>
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			<title>Chomet Creative Group Teams With Spark To Develop Original Content For Web and Broadcast</title>
			<pubDate>Thu, 17 May 2012 10:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-305022-1337255452-2</link>
			<description>&lt;b&gt;NEW YORK&lt;/b&gt;, May 17, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Chomet Creative Group, Inc., an award winning provider of creative and technical services to the corporate, broadcasting/cable, music video and commercial industries, has teamed with Spark, a national leader in branded video strategy, production and distribution, and division of content marketing powerhouse McMurry, to develop original content for the web and broadcast.</description>
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			<title>Iron Claw Scores Emmy&lt;sup&gt;&amp;#174;&lt;/sup&gt; Award For NBC Sports "Sunday Night Football" Show Open</title>
			<pubDate>Thu, 17 May 2012 09:45:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web3-866460-1337236114-2</link>
			<description>&lt;b&gt;LOS ANGLES&lt;/b&gt;, May 17, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Iron Claw is celebrating its recent Emmy&amp;#174; win for Outstanding Production Design/Art Direction for the "Sunday Night Football" open with Faith Hill for NBC Sports. This marks the second year that Iron Claw has worked with the multi-platinum recording artist on the show open, which continues the Americana theme from the previous season and features NFL players hailing from their team hometowns. </description>
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			<title>Tennis Dominates The World In Riveting Print Ad Designed By Oishii Creative</title>
			<pubDate>Thu, 17 May 2012 09:30:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-300796-1337231746-2</link>
			<description>&lt;b&gt;LOS ANGELES&lt;/b&gt;, May 17, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Tennis Channel recently tasked creative agency Oishii Creative with creating a full-page print ad, which ran in Advertising Age's Annual Cable Guide on May 7th. Featuring the iconic image of Novak Djokovic ripping off his shirt in celebration of his epic win over Rafael Nadal at this year's Australian Open, Oishii translated the powerful sentiments of a recent Wall Street Journal tennis column into a visual representation of the sport's unprecedented strength today.</description>
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			<title>ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution </title>
			<pubDate>Thu, 17 May 2012 05:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web3-800799-1337191596-2</link>
			<description>&lt;b&gt;MUMBAI&lt;/b&gt;, May 17, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- ASSIMLATE today announced further expansion of its sales and technical support presence in India with the appointment of reseller DOTS Techno-Creative Solution, nationwide. In response to India's demand for high-quality file-based workflows to support its burgeoning Bollywood and broadcast markets, ASSIMILATE opened a sales and technical support division for its SCRATCH&amp;#174; product line in Mumbai in October 2011, and has since built a strong network of knowledgeable resellers and authorized training centers.</description>
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			<title>SFI Names David Nelson as Executive Producer</title>
			<pubDate>Wed, 16 May 2012 15:45:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-292828-1337196682-2</link>
			<description>&lt;b&gt;LONG ISLAND CITY, NY &lt;/b&gt;, May 16, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Commercial production house SFI (Simpson Films), headed by founder/director Jerry Simpson, has hired David Nelson to serve as executive producer. Recent projects from SFI have included producing spots for Pepsi/TBWA/Chiat Day; Joe's Crab Shack/Slingshot; Avon/Ogilvy &amp; Mather; Calvin Klein Fragrance/Baron &amp; Baron, and 7Up/mcgarrybowen.
</description>
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			<title>Testronic Incorporates New Tool from Deluxe Digital Studios Into Award Winning File-Based QC Lab</title>
			<pubDate>Wed, 16 May 2012 15:30:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-292621-1337195415-2</link>
			<description>&lt;b&gt;BURBANK, CA&lt;/b&gt;, May 16, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Testronic Labs has announced that its File-Based QC Lab has implemented a Veristream testing tool designed by Deluxe Digital Studios, a subsidiary of Deluxe Entertainment Services Group Inc.</description>
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			<title>MTI Film Extends Cortex::Capture Giveaway </title>
			<pubDate>Wed, 16 May 2012 14:30:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web3-802173-1337191967-2</link>
			<description>&lt;b&gt;HOLLYWOOD&lt;/b&gt;, May 16, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- In response to the enormous interest generated by the launch of its new, on-location review and color management tool, Cortex::Capture, MTI Film is extending a product giveaway that it began at NAB 2012. Each week from now until the product launch, the company will hold a drawing with the winner receiving a FREE Cortex::Capture license. Names entered in the drawing will roll over to the new drawing from week to week. Everyone who enters will be included in the Grand Prize drawing on July 5th for a FREE seat of Cortex::Convey.</description>
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			<title>There's One Kind of "Hit" The Hit House Doesn't Believe In</title>
			<pubDate>Wed, 16 May 2012 09:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-279203-1337132615-2</link>
			<description>&lt;b&gt;LOS ANGELES&lt;/b&gt;, May 16, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- When Angel Mendoza, Music Supervisor at AV Squad, needed a powerful, emotionally moving track for the trailer promoting the film "Bully," he called The Hit House, a premier, custom music and sound design company. NOTE: That trailer just received a 2012 Golden Trailer Award nomination for "Best Documentary Film Trailer." </description>
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			<title>Quixote Announces Upcoming Quixote P.A. Bootcamps</title>
			<pubDate>Wed, 16 May 2012 07:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-289121-1337183207-2</link>
			<description>&lt;b&gt;LOS ANGELES&lt;/b&gt;, May 16, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Hollywood's pre-eminent studio services company Quixote is joining forces with P.A. Bootcamp and Homeboy Industries to offer an intensive 2-day production assistants' workshop. Each workshop will teach aspiring film professionals how to get started as a working production assistant in film, television, commercials, reality, video, low budget and no budget productions.   </description>
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			<title>Academy Announces U.S. Winners for 2012 Student Academy Awards&amp;#174;</title>
			<pubDate>Tue, 15 May 2012 13:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-277377-1337124236-2</link>
			<description>&lt;b&gt;BEVERLY HILLS, CA&lt;/b&gt;, May 15, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- Ten students from nine U.S. colleges and universities have been selected as winners in the Academy of Motion Picture Arts and Sciences' 39th Annual Student Academy Awards competition. Winners will be brought to Los Angeles to join the international student winners in the Foreign Film category for a week of industry activities</description>
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			<title>SALT Continues On Long Running DirectTV Campaign</title>
			<pubDate>Tue, 15 May 2012 09:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web3-671782-1337016537-2</link>
			<description>&lt;b&gt;CULVER CITY, CA&lt;/b&gt;, May 15, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- SALT, a Culver City based design, animation and editorial studio, is proud to continue working on DirecTV's long running commercial campaign highlighting the exemplary advantages DirecTV offers over their competition. In SALT's latest spot &amp;quot;Channel Compare&amp;quot;, the goal was to emphasize the plethora of channels DirecTV offers compared to Dish Network.  Creative Director/SALT Cari Chadwick.</description>
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			<title>Cause &amp; [Effect] Takes Redecorating to Another Direction for Polly Pocket</title>
			<pubDate>Tue, 15 May 2012 07:00:00 -0400</pubDate>
			<link>http://www.shootonline.com/go/index.php?name=Release&amp;op=view&amp;id=rs-web4-250789-1337037911-2</link>
			<description>&lt;b&gt;NEW YORK&lt;/b&gt;, May 15, 2012, &lt;a href='http://www.shootonline.com/go/index.php?name=Release&amp;op=main'&gt;SHOOT Publicity Wire&lt;/a&gt;,  -- New York-based production house Cause &amp;amp; [Effect] Creative Director/Director Jamie Hubbard turns playing upside down in "Stick 'n Play World", a new :30 for Mattel, Inc.'s Polly Pocket.  The spot features an adorably determined girl hanging upside-down in her living room, enlightening us with her "eye for decorating."
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