Join SHOOT and our 2011 Event Sponsors

for an informative and entertaining day filled with speakers, panels, 
networking and fun-filled evening including the debut screening of SHOOT's 9th Annual New Directors Showcase reel, panel introducing the new directors, and after-party.

Get Plugged Into The Future

Where is the industry going? Where are you going? If you want some varied perspectives on these two essential questions with an optimistic, informed take on your and your company's future, join us for the SHOOT Directors / Producers  Forum & New Directors Showcase. Spend the day and evening meeting new directors, mingling with industry friends and making new contacts--directors, cinematographers, production company executives, ad agency creatives & producers, brand marketers and other members of the commercial, TV and film production communities.

Your paid registration is all-inclusive. Your priority ticket includes...

>The Directors/Producers Forum & Lunch

>PDF directory of attendees for future business networking

>Guaranteed seat at the evening New Directors Showcase Screening, panel & entrance to the After-Party (includes food & cocktails).

To register for all-inclusive ticket, please click on the Directors/Producers Logo on the above right column & fill out form. 
 

Learning, networking & entertainment to take center stage...The 9th annual New Directors Showcase, our evening program, enables you to get a look-see at and meet some of the best up-and-coming directors who based on their initial work show promise to make positive contributions to advertising and/or entertainment in its traditional and hybrid forms. Having your finger on the talent pulse of the business is a perennial must to stay plugged into the present and future of our industry. Following the Showcase Screening, we'll hear from several of them as to their backstories and strategies for gaining exposure in the marketplace--along with critiques/observations from industry pros. And, the after-party affords attendees the opportunity to meet many of the new directors.

Similarly, get a leg up on the future with our daytime Directors & Producers Forum featuring panel discussions that offer insights into where our industry is headed creatively and from a business standpoint. Gain perspectives on and visions of what's in store so that you and your companies can stay ahead of the curve, continuing to be relevant in an evolving marketplace.

SHOOT Directors/Producers Forum 9:30am-4:15pm

A series of panel discussions and Q&A sessions featuring leading directors, agency producers & creatives, production industry executives and other leading artists and executives sharing their expertise, helping to define opportunities in an evolving marketplace spanning advertising and entertainment, and discussing the coming together of those two worlds.

9:30-9:50am--Attendees Arrive/check in:
Please arrive as early as possible as we will be starting the program promptly at 10:00am

10:00am - Welcome & Introduciton to first session

There's EXTRA visual incentive to come out for our morning kick-off session so please arrive early so you don't miss it!  Wake up and see the roses--in brilliant 3D at the DGA Theatre. View the world through 3D glasses, literally, as we showcase some choice pieces of 3D content from our wonderful panelists who have eye-opening insights to match!.

10:10-11:05am
3D: Entering Another Dimension 
While 3D has become a force in cinema, it's only just starting to make inroads into the consumer/home entertainment world but the long-range implications of that encroachment should carry substantive weight in the advertising/marketing sector. Should companies be preparing for this possibility? What have leading houses done thus far? Technology is also making 3D viable in special venue, out-of-home experiences--we'll examine that arena as well. Panelists address 3D prospects and how much of a priority it should be for the ad industry.
Moderator:  Bob Goldrich, SHOOT Editor
Panelists
Josh Cohen, president/CEO,  Pearl Media
Barney Cokeliss, director, RSA Films
Nick Iannelli, VP, Deluxe Post Production, Toronto
Jane Jacobsen, co-founder & executive producer, 3DFilmland  
Jackie Lee, VP of Feature Services, Company 3
James Stewart, producer/director, Geneva Film Company, Toronto.

11:15am-12:15pm
The Media Are The Message--Transmedia, Social Media, Digital Media, Integrated Media
New platforms and combinations thereof--as well as different forms of content for them--continue to emerge and evolve. This panel offers multifaceted perspectives on that evolution and how it is affecting the production, ad agency and client communities. How are traditional media and new platforms meshing? What philosophies and approaches are surfacing to help connect brands with the right audiences? What lessons are we learning about the coming together of art and commerce, advertising and entertainment? Get a handle on where you and your company fit and how you can leverage your expertise across varied media.
Moderator:  Bob Goldrich, SHOOT Editor
Panelists:
Gaston Legorburu, co-executive director, worldwide chief creative officer, SapientNitro.
Massimo Martinotti, director/principal, RedMagmaMedia
Marty Orzio, chief creative officer, Gotham, NY
Doug Scott, president, OgilvyEntertainment
Kevin Roddy, chief creative officer, Publicis & Hal Riney

12:30-1:15pm   LUNCH & Casual Conversation downstairs at the DGA

1:30-2:30pm
Production Companies: Modelmaking 
What business models are taking shape for production houses? How are so-called "traditional" companies adapting to more diverse content needs for a more diverse array of platforms? What new breeds of production house have hit the scene and what is the thinking behind how they're structured? What does the the entrance of traditional talent agencies
and entertainment companies into the marketing sector mean for marketers
and traditional commercial production suppliers? We'll canvas such issues and compare hybrids vs. speciality houses, in-house resources vs. and/or complemented by partnerships, a work-for-hire model vs. content equity. Get a more well-defined sense of how to fine-tune your business and offerings so as to attain the best niche for yourself and your company.
Moderator: Jeffrey A. Greenbaum, partner in the Advertising, Marketing, & Public Relations group and Managing Partner at Frankfurt Kurnit Klein & Selz (and SHOOT Legalease columnist).
Panelists:
Tim Case, Founder/Managing Partner, Supply & Demand
Aaron Duffy, Creative director/partner, 1st Ave. Machine
Fran McGivern, Managing Director / Executive Producer, Acne Production
Tim Piper, Creative director/co-owner, Piro
Paul Prince, CEO/Founding Partner, The Sweet Shop & The Rumpus Room

2:30-3:15pm
Social Advocacy: Sponsored Content
Many are grappling with the business model for sponsored content, how to leverage and monetize it properly. But at times lost in the shuffle is the power of such content to do good and contribute to the betterment of our society. In this session we examine the anatomy of NBC's "Child Hunger Ends Here," a program that brought together Al Roker Entertainment, NBC, Feeding America and ConAgra Foods. During the airing of the program, ConAgra commercials ran that were directed by Joe Pytka. How does a project get packaged to raise not only public awareness of an issue but also funds to help solve a profound societal problem? Hear from Al Roker and others involved in the process and see what lessons are to be learned that can be applied to the sponsored content world.
Moderator: Bob Goldrich, Editor, SHOOT
Panelists:
Tracie  Brennan, VP, Production & Operations, Al Roker Entertainment, Inc
Bruce Kallner, Senior Vice President Strategic Sales & Marketing, NBC Universal, Local Media
Maria Paone, Sr. Director Strategic Sales/Marketing, NBC Universal
Al Roker, CEO, Al Roker Entertainment
Shana Scott, Executive Producer/Showrunner, "Child Hunger Ends Here" 

3:20-4:05pm
Turning the Tables: Q&A with director Danny Levinson
You likely know Danny Levinson as a noted director as well as the president of a leading production house, Moxie Pictures. But as of late, he's added the calling card of interviewer/host via his audio podcast, Moxie Radio, which launched earlier this year on iTunes. In the bimonthly podcast, Levinson engages high profile guests from the filmmaking world in casual yet thoughtful conversations on varied topics.
    
Well this time we turn the tables and Levinson is the guest, interviewed by SHOOT editor Bob Goldrich. We'll talk about his career, the business model for Moxie Pictures, how he and the company have adapted to a changing industry landscape, its infusion of feature filmmakers (including Wes Anderson, Cameron Crowe, Jim Sheridan, Kevin Smith and John Waters), and its production of such long-form feature fare as Errol Morris' latest documentary Tabloid. As a director and executive, Levinson brings both creative and business perspectives to the table.
    
Plus, you'll get the chance to "interview" Levinson as he will field questions from the audience. Gain insights into commercialmaking, branded content, political messaging, talent management and developing directorial careers.
    
On the latter front, we'll also visit briefly with director Lena Beug who's on the Moxie roster. She first gained widespread industry recognition when she earned inclusion into SHOOT's 2006 New Directors Showcase.

4:15pm: Forum Closing Remarks
We hope you will join the conversation on May 10th at SHOOT's Directors/Producers Forum and take a proactive step toward gaining insights into your and your company's future. During the course of the daytime program, gain insights, network and mingle with the next generation of directorial talent as well as top-drawer producers, directors, creatives & executives who are shaping our industry's landscape from the agency, production, post and entertainment sectors. 
The Forum will end at 4:15pm allowing Attendees time to check in at their offices or explore the city before reporting back to the DGA Theatre between 5:30-5:50pm  to check in for the evening Showcase, New Directors Panel & After party.

If you missed last year's event, CLICK HERE TO READ about it (Article name:  "Finding Inspiration......" ) 

The SHOOT New Directors Showcase Screening & After Party

5:30-5:50pm - Check in & Take Seats
6:00pm Welcome Remarks SHOOT and DGA

6:10-7:10pm: The Showcase Reel Screening
See the debut of the 2011 9th Annual New Directors Showcase reel - work from 31 directors/directing teams.

7:15-8:15pm: Panel: Meet The New Directors
Panel discussion with six of the new directors to learn more about them. Two Industry pros provide perspective.
The industry pros are:
Mindy Goldberg, managing partner and founder, Epoch Films
Tor Myhren, president and chief creative officer of Grey New York

8:15-10:00pm The After Party
After the panel, join us for cocktails and food. Mingle with new directors, ad agency creatives & producers and members of the production community.

SHOOT is proud to be a sponsor of Creative Week NYC and our May 10th event is part of a week-long series of great creative events and award shows that will be attended by ad agency creatives from all over the world.

About The New Directors Showcase Reel...
Each year SHOOT conducts a worldwide search to discover the best up-and-coming directors who, based on their initial work, show promise to soon make major positive contributions to advertising and/or entertainment in its traditional and emerging forms. The search is conducted by SHOOT's editorial staff with input from advertising agency creative directors & heads of production, as well as production company heads and established directors. This year's search is being conducted from January 1-April 4, 2011.

The SHOOT New Directors Showcase 2011 Web Reel
wil be available to view online on May 11th

The work on the 2011 Showcase reel was culled from submissions in three categories. Criteria for entry was directing any type of advertising or entertainment content professionally less than 3 years.
Categories of entry:
1. Traditional Broadcast: TV Spots, spec work, cinema ads, branded content, music videos, trailers, broadcast promos
2. Alternative media content: webisodes, spots created for online, mobile phone content, in-game advertising, advergaming, virals, alternative reality gaming, ads created for PDAs
3. Film/TV Entertainment: Feature films, independent films, short films, TV programs