SHOOTonline.com

Top Spot of the Week: IBM's "All in the Cloud"

Fri, 3 Feb 2012

SHOOTonline.com, February 03, 2012 -- Psyop/Smuggler and Ogilvy & Mather, New York, teamed on this spot which depicts a world one could imagine in the clouds. Creating this world entailed contributions from 32 animators, illustrators, designers and modelers over an eight-week span. "All in the Cloud" was directed by Psyop.

The Best Work You May Never See: The Corner's "Knot Yourself" Helmed By Matt Lenski

Fri, 3 Feb 2012

SHOOTonline.com, February 03, 2012 -- Director Matt Lenski of Supply&Demand Integrated directed this film initially launching online for fashion clothier and accessories shop The Corner. "Knot Yourself" is the essential "4 In-Hand" knot tutorial created for menswear designer Alexander Olch and his signature tie collection. While sexy, playful and complete with the alluring French model, Aurélie Claudel, the film also sports a sense of humor atypical for the fashion genre.

The Best Work You May Never See: Amnesty International's "Letters" PSA

Fri, 3 Feb 2012

SHOOTonline.com, February 03, 2012 -- In this era of emails, blogging, tweets and the like, the act of writing a letter has dwindled. But the power of putting pen to paper remains intact for those who continue the lost art, and this Amnesty International PSA serves as a reminder of what a written letter on behalf of victims of injustice can help to accomplish.

Bueno Films Signs Director Ian Kammer

Fri, 3 Feb 2012

SHOOTonline.com, LOS ANGELES, February 03, 2012 -- Director Ian Kammer, who won an AICP Show honor last year in the Student Commercial category for The North Face's "Hibernation," has joined Bueno Films for exclusive U.S. spot representation. "Hibernation" also scored Clio finalist recognition last year. Additionally, Kammer's "Boxer" spec commercial for Coppertone took home National and Local Gold honors at the 2011 ADDY Awards.

Street Talk

Fri, 3 Feb 2012

SHOOTonline.com, February 03, 2012 -- John O'Hea has joined DOJO in San Francisco, reporting to creatives Geoff Edwards and Mauro Alencar. O'Hea comes directly from Goodby Silverstein & Partners where he was an art director/associate creative director. At DOJO O'Hea will assume the title of creative, the same title held by all creatives at the agency....

Rep Report

Fri, 3 Feb 2012

SHOOTonline.com, February 03, 2012 -- Carolyn Hill of Carolyn's Office in New York has added national sales duties for Bark Bark, a brand integration agency with recent notable work including it project for AMC/Bing and The Walking Dead....

A Look Back At Three Notable Super Bowl Commercials From Last Year

Fri, 3 Feb 2012

SHOOTonline.com, NEW YORK (AP0, February 03, 2012, Mae Anderson, Retail Writer -- Companies hope you'll be gabbing about their Super Bowl ads on Monday morning. But the ultimate score is if those conversations continue throughout the year. Here are three of the most talked-about ads from last year's Super Bowl and what happened to the companies that created them...

Bulletin Board

Thu, 2 Feb 2012

SHOOTonline.com, February 02, 2012 -- Upcoming industry events listings for the Film, Commercial and Entertainment production and postproduction industry...

Top Gunns: One Streak Broken, Another Continues For Those Most Awarded In 2011

Thu, 2 Feb 2012

SHOOTonline.com, LONDON, February 02, 2012 -- The 13th annual Gunn Report--a compilation and analysis of award show results over the past year--shows that while one production company's chart-topping streak has ended, an agency network's went merrily on in 2011. The latter was BBDO which earned Agency Network of the Year distinction for the sixth consecutive year (and nine of the past 13). Meanwhile MJZ saw its run as the most awarded production company halt at five straight years...

OgilvyEntertainment Unit's First Project Debuts At Sundance

Thu, 2 Feb 2012

SHOOTonline.com, PARK CITY, UTAH, February 02, 2012, Robert Goldrich -- Aisle C Productions, an OgilvyEntertainment unit established two years ago to develop and produce original, non-branded entertainment, made an auspicious debut at Sundance with Escape Fire: The Fight to Rescue American Healthcare, which was selected for the festival's U.S. documentary competition. Aisle C teamed with directors/producers Susan Froemke and Matthew Heineman to produce Escape Fire, which examines the country's healthcare crisis...

Advertising Generated 85 Percent Of Facebook's Revenue Last Year

Thu, 2 Feb 2012

SHOOTonline.com, SAN FRANCISCO (AP), February 02, 2012, Michael Liedtke, Technology Writer -- Facebook is baring its business soul. The unveiling came late Wednesday when the company that depends on people to share their lives online filed its plans to raise $5 billion in an initial public offering of stock. It's a revelatory moment that prospective investors, curious competitors and nosy reporters have been awaiting for two years.

The Sweet Shop Lands Special Problems

Thu, 2 Feb 2012

SHOOTonline.com, LOS ANGELES, February 02, 2012 -- Directing collective Special Problems has joined The Sweet Shop for commercial and branded content work worldwide. Led by Campbell Hooper and Joel Kefali, Special Problems made a major splash in the advertising world for the animated visuals behind the Cannes Lions-winning work for Yellow Chocolate.

Super Bowl Screen Pass: While Watching TV, Viewers Will Tune Into Tablets, Smartphones

Wed, 1 Feb 2012

SHOOTonline.com, NEW YORK (AP), February 01, 2012, Mae Anderson, Business Writer -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.

Director Lance Acord, Deutsch LA Team On VW's Super Bowl Spot, "The Dog Strikes Back"

Wed, 1 Feb 2012

SHOOTonline.com, LOS ANGELES, February 01, 2012 -- What do you do for an encore when last year's Volkswagen Super Bowl spot, "The Force," registered some 50 million online hits and counting? Well Deutsch LA has again turned to director Lance Acord of Park Pictures, retained a Star Wars theme that isn't evident until the very end, and come up with "The Dog Strikes Back." The :60 is set for the second quarter of this Sunday's Super Bowl telecast on NBC. But an extended 75-second version is now online.
Read the story and see the :75.

Arts & Sciences Signs Directing Team Adam & Dave

Wed, 1 Feb 2012

SHOOTonline.com, LOS ANGELES, February 01, 2012 -- The directing team of Adam Brodie and Dave Derewlany, a.k.a. Adam & Dave, has secured its first U.S. spot representation, signing with Los Angeles-based production company Arts & Sciences. The helming duo has already wrapped its first project for Arts & Sciences, a three-spot campaign for Cartoon Network's Adult Swim block of programming via Atlanta agency Fitzgerald + Co.

Filmmakers, Projects, Mentors, Advisers Selected For 2012 Film Independent Directing Lab

Wed, 1 Feb 2012

SHOOTonline.com, LOS ANGELES, February 01, 2012 -- Film Independent has announced the filmmakers and projects selected for its 11th annual Directing Lab, which gets underway on February 1 runs through the end of March. The nine-week program in Los Angeles is designed to assist directors with strong, original voices develop new narrative feature films, improve their craft, and advance their filmmaking careers in a nurturing yet challenging creative environment.

Reality TV Booms In Louisiana As Productions Take Advantage of State's TV & Film Tax Credit Program

Wed, 1 Feb 2012

SHOOTonline.com, NEW ORLEANS (AP), February 01, 2012, Stacey Plaisance -- Since the introduction of the History channel's wildly popular "Swamp People" in 2010, roughly a dozen other Louisiana-based reality shows have made their television debuts, among them the Travel Channel's "Girls, Guns and Gators," A&E's "Billy The Exterminator," the History channel's "Cajun Pawn Stars" and the Discovery Channel's "Ragin' Cajuns." The reason for the recent boom in Louisiana-based reality TV is two-fold, said Louisiana Lt. Gov. Jay Dardenne. Not only do reality shows filmed in Louisiana take advantage of the state's TV and film tax credit program, but Louisiana has a rich culture that makes for great entertainment, he said.

Twitter's Teen Appeal Grows As A Facebook Alternative, According To Pew Research

Tue, 31 Jan 2012

SHOOTonline.com, CHICAGO (AP), January 31, 2012, Martha Irvine, National Writer -- "I love twitter, it's the only thing I have to myself ... cause my parents don't have one," Britteny Praznik, a 17-year-old who lives outside Milwaukee, gleefully tweeted recently. While she still has a Facebook account, she joined Twitter last summer, after more people at her high school did the same. "It just sort of caught on," she says.

Absolute Addition: Exec Producer Melanie Wickham

Tue, 31 Jan 2012

SHOOTonline.com, NEW YORK, January 31, 2012 -- Absolute Post New York has appointed Melanie Wickham as executive producer. She will oversee all production workflow and daily operations, reporting directly to Absolute's CEO, David Smith. Wickham's predecessor, Sally Heath, has accepted a role as joint managing director, working alongside Andy Barmer in Absolute's London office.

Matthew Broderick Takes Day Off For Honda; Extended Version of Super Bowl Spot Goes Online

Tue, 31 Jan 2012

SHOOTonline.com, LOS ANGELES, January 31, 2012 -- "Matthew's Day Off," a Honda CR-V commercial slated to run during the fourth quarter of this weekend's Super Bowl telecast, pays homage to Ferris Bueller's Day Off, the classic 1986 feature directed by John Hughes in which Matthew Broderick plays hooky from school for a day of adventure with his friends in Chicago. Fast forward to today and Broderick, playing himself yet drawing off of his coming-of-age Ferris Bueller character, feigns illness which gets him out of a Los Angeles film shoot so that he can enjoy the City of Angels, from the beach to the Natural History Museum to Chinatown and points in-between--all traveled to and from in an all-new 2012 Honda CR-V.
Read the story and see the long-form version of the spot.