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POV: Focus On The Family--And The Super Bowl

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, MONTVILLE, NEW JERSEY, February 08, 2010, Dr, Walter Guarino -- Dr. Guarino shares his point of view with SHOOT on the Tebow ad and advertising on the Super Bowl. Why this ad? Basically, they (Focus on the Family) figured out that featuring a nationally-known college football player who won the Heisman Trophy two years ago (and will be a Big Time pro) was a great strategy to get on the air! Hey! They were spot on with that strategy.

Super Bowl Ads Roundup: Betty White, Bud Light, Big Laughs

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, NEW YORK (AP), February 08, 2010, Emily Fredrix, Marketing Writer -- Betty White plays football, babies talk about "milkaholics" and a house made of Bud Light cans falls slowly apart. It must be the Super Bowl - or at least the advertising showcase that entertains amid the gridiron action. Not every commercial was strictly humorous. Automaker Toyota....

Screenwriter Geoffrey Fletcher is 'Precious'

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, NEW YORK (AP) , February 05, 2010, Ryan McLendon -- On Tuesday morning, just before the 2010 Academy Award nominations were announced, screenwriter Geoffrey Fletcher couldn't get his TV to work. He scrambled to his computer and searched for the online broadcast of the nominations, his ears perking up for his name to be called....

Street Talk

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, February 05, 2010 -- Motion Theory directors Mathew Cullen and Mark Kudsi, and producers Javier Jimenez, Anna Joseph and Patrick Nugent received a Grammy Award for the Black Eyed Peas "Boom Boom Pow" video in the Best Short Form Music Video category.

Rep Report

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, February 05, 2010 -- Bicoastal multi-disciplinary studio Blind has secured indie rep firm Claire & Company, headed by Claire Worch, to cover the West Coast and Texas.

Film Companies Lose File Sharing Case in Australia

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, SYDNEY (AP), February 04, 2010, Rohan Sullivan -- An Australian Internet provider cannot be held responsible for copyright violations when its users illegally download movies, a judge said Thursday in a ruling against major film companies.

ANA Survey: Marketers Optimistic Despite Ongoing Pressures to Cut Their Spending

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, NEW YORK, February 03, 2010 -- According to a new survey by the Association of National Advertisers (ANA), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past 18 months.

The Long And Short Of It: Oscar Nominees Have Commercial Ties

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, HOLLYWOOD, February 03, 2010 -- From the marquee feature film categories to those for short-form fare that often get overlooked in the mainstream press, artisans with spotmaking ties made their mark in this year's field of Academy Award nominees. Among the leading directors in the mix are Kathryn Bigelow, Jason Reitman, Neil Blomkamp, the Coen Bros., Nick Park and Joachim Back...

FilmTecknarna Signs Director Lucas Zanotto

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, STOCKHOLM, SWEDEN, February 03, 2010 -- FilmTecknarna, headquartered in Stockholm with offices in New York, has inked a deal to represent Berlin-based director Lucas Zanotto for exclusive commercial representation in the U.S., Canadian, French and Nordic markets. This marks the first time Zanotto has been repped stateside; he continues to helm projects independently in Germany.

Oscars Go Big & Small With 'Avatar,' 'Hurt Locker'

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, HOLLYWOOD (AP), February 02, 2010, David Germain, AP Movie Writer -- "Avatar" is a dreamy space fantasy that has made more money than any movie in history. "The Hurt Locker" is a ground-level dose of war-on-terror reality and one of the lowest-grossing best-picture contenders ever. With a leading nine Oscar nominations each and ex-spouses James Cameron and Kathryn Bigelow as directors, the films are a study in extremes...

'Avatar,' 'The Hurt Locker' Lead Oscar Noms, Includes Best Director Contenders Bigelow, Cameron

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, BEVERLY HILLS, CALIF. (AP), February 02, 2010, David Germain, Movie Writer -- The science-fiction sensation "Avatar" and the war-on-terror thriller "The Hurt Locker" lead the Academy Awards with nine nominations each, including best picture and director for James Cameron and ex-wife Kathryn Bigelow. Complete list of 82nd Annual Academy Award nominations. THIS IS A BREAKING NEWS UPDATE. Check back soon for further information.

Director Jessica Sanders Joins Epoch Films

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, NEW YORK, February 02, 2010 -- Epoch Films has brought director Jessica Sanders aboard its roster. The filmmaker's credits include After Innocence, a documentary that scored the Special Jury Prize at the 2005 Sundance Film Festival, and the documentary short SING!, which earned an Oscar nomination in '02. Among her recent endeavors is a short helping to kick off Sony's "Make.Believe" campaign for agency 180LA.

Drama 'Winter's Bone,' Documentary 'Restrepo' Earn Top Honors At The Sundance Film Festival

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, PARK CITY, UTAH (AP), January 31, 2010, David Germain, Movie Writer -- The Ozark Mountains drama "Winter's Bone" and the war-on-terror documentary "Restrepo" won top honors Saturday (1/30) among U.S. movies at the Sundance Film Festival. Debra Granik directed "Winter's Bone" while "Restrepo" was helmed by Sebastian Junger.

DGA Awards: Historic Win For Kathryn Bigelow; Third Time's A Charm For MJZ's Tom Kuntz

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, LOS ANGELES, January 31, 2010, Robert Goldrich -- Kathryn Bigelow became the first woman to win the Directors Guild of America (DGA) Award for Outstanding Achievement in Feature Film. She earned the honor Saturday evening (1/30) at the DGA Awards ceremony in Los Angeles on the strength of The Hurt Locker. Meanwhile in the commercials category, Tom Kuntz of MJZ received the DGA Award as best spot director of 2009. This mark the first DGA win for Kuntz who has been nominated three times for the honor in his career.

The Best Work You May Never See: MADD's "Broken Teens" Helmed By The Wade Brothers

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, February 05, 2010 -- We open on a teenage girl who looks directly at us, a tear streaming down her face. Next we see a male teen who proceeds to take a bottle of booze and strike himself against the head, causing him to fall out of sight. One teenager after another does the same, the repetition of shattered glass heightening the poignancy of each youngster's plight.

The Best Work You May Never See: Colorado Lottery's "Chain" Directed By Peter Martin Duo

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, February 05, 2010 -- This spot offers assorted mundane slices of life--a man waking up in the morning, taking a shower, getting dressed, driving to work, stopping off for a quick cup of coffee, sitting in his office cubicle, wrestling with the lunch room vending machine, eating a sandwich, heading back home--except all the while he's shackled at the ankle to a long chain, presumably with a large ball at the end which we don't see.

Top Spot of the Week: "Miller High Life Super Bowl Initiative" From Saatchi & Saatchi N.Y.

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, February 05, 2010 -- As we enter Super Bowl weekend, here's a spot from Miller High Life that takes the initiative, particularly in light of the perennial fact that competitor Anheuser-Busch InBev has beer category advertising exclusivity on the Big Game telecast. Nonetheless Miller High Life is making a media buy which will cover a significant portion of the U.S. via assorted major market TV stations.

Chat Room Interview: Kathryn Bigelow

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, January 15, 2010, Robert Goldrich -- It's been a whirlwind stretch on the awards show and publicity circuit for director Kathryn Bigelow as her acclaimed feature, The Hurt Locker, has gained major momentum in film industry competition. The Los Angeles Film Critics Association and the New York Film Critics Circle recently honored The Hurt Locker with awards for best picture, with Bigelow earning best director distinction from both organizations as well.
SHOOT caught up with Bigelow who reflected on the success of The Hurt Locker, how she wound up directing the movie, and her upcoming filmmaking endeavors.

All Together, 2009's Top Spot Is...

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, LOS ANGELES, December 18, 2009, A SHOOT Staff Report -- There's a dash of sentimentality in our choice for the Top Spot of 2009, culled from a field of SHOOT Top Spots of the Week from throughout the year. As it turns out, though, our sentiment coincides with many of our readers who in an online poll voted decisively in favor of the International Olympic Committee (IOC) animation :60 titled "All Together Now," directed by the duo Fx & Mat of Nexus Productions, London, for Cole & Weber United, Seattle.

Bulletin Board

Mon, 08 Feb 2010 00:00:00 -0500

SHOOTonline.com, February 04, 2010 -- Upcoming industry events listings for the Film, Commercial and Entertainment production and postproduction industry...