• Tuesday, Jul. 22, 2014
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Not To Scale Signs Directing Team Mirari
Jimmy Yuan of the directing duo Mirari.
  • LONDON
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Not To Scale, a London-based production and animation company with offices in Amsterdam and New York City, has added directorial team Mirari to its roster of international filmmakers. Based in Chatswood, Australia, Mirari combines the filmmaking talents of director Jimmy Yuan and producer Michelle Xie, who together run Mirari & Co, a boutique-style design studio. Not To Scale will represent Mirari both in U.K. and U.S.

After making an initial splash for Hyperachi, an experimental short film he made as a student, Yuan went on to serve as art director and lead designer for a number of design studios around the world, gaining deep experience while working for high-profile brands including Coca-Cola, MTV, BMW, HP, and Royal Elastics. He also conceived and developed title sequences and special effects design for feature films including Fast & Furious 4 (2009) and Race to Witch Mountain (2009).

Yuan and Xie formed their design studio in 2011, and have gone on to conceive, design, direct, and produce award-winning work for brands including MTV, HBO South Asia, Cartier, and Barclays Bank. In 2013 Mirari & Co’s work has been recognized with six gold awards from PromaxBDA and a Silver award from the Australian Effects & Animation Festival. Mirari’s abstract short film Shift was screened at the 2011 Pictoplasma Exhibition, the 2011 OneDotZero Festival, and at SIGGRAPH 2012.

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