- Friday, Apr. 25, 2008
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- SANTA MONICA
Directors Danny T (a.k.a. Dan Trachtenberg) and Jeremy Russell have joined tight films, Santa Monica, for exclusive U.S. spot representation. The signings are the first for tight's revamped roster as executive producer Jonathon Ker recently departed to form two other ventures (see separate story) which feature former tight directors Iain Mackenzie and The Brothers Strause.
Tight is now under the aegis of executive producers Don Block and Rich Carter who teamed with Ker to launch the company in 2004. Block and Carter continue to preside over the GARTNER studio as well as the U.S. operation of noted U.K. house Outsider. (Ker also served as an exec producer for Outsider USA.)
Block regards Danny T and Russell as young cornerstones on which to build tight's future, citing their energy, enthusiasm and talent spanning commercials and new media forms. On the latter score, Block envisions web content opportunities for both directors in possible collaboration with The Viral Factory's U.S. operation, another member in the family of companies Block and Carter have assembled. Noted for its new media creative wherewithal, The Viral Factory is headquartered in London.
Danny T was formerly repped for commercials by bicoastal Boxer Films where he directed such projects as a pair of "extreme safety" documentary shorts for Lexus out of Team One Advertising, El Segundo, Calif. The shorts appeared on varied outlets, including Lexus' website, TiVo and in movie theaters.
Danny T is also known as co-host of The Totally Rad Show, a podcast program which covers the latest in entertainment and reflects his penchant for keeping his finger on the pulse of pop culture and the youth generation.
Already Danny T has been awarded his first job at tight, an alternate reality game for an upcoming feature film, in collaboration with Matt Wolf of L.A.-based Double Twenty Productions. Wolf won a primetime Creative Arts Emmy for an alternate reality game he developed that tied into the ABC Family miniseries Fallen.
Meanwhile Russell got his directorial foot in the industry door via Group101Spots (now Spotlab) in 2006, teaming with agency creatives on six spec spots. His work was well received, getting him on the rosters of New York-based Insanity Corp. and then Rabbit, also in New York. He's gone on helm spots for such clients as the Kennedy Space Center, Gibson, Trek, YES Network and the University of Texas at El Paso. Recently the Russell-directed "Hands" spot for RGS Inc. out of Arnold D.C. won the Best of Broadcast ADDY Award from the AdClub of Metropolitan Washington.
"We get a lot of reels and Jeremy's work just jumped out--just like James Gartner's work jumped out at me when I saw it years ago," said Block. "Jeremy is an inventive storyteller whose talent translates well into commercials and new media content."