- Tuesday, Jul. 20, 2010
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- CULVER CITY, Calif.
Director Justin Reardon--whose credits include Ubisoft's adrenaline-driven "Let's go Ride" starring Olympic Gold Medal-winning extreme boarder Sean White for Cutwater, San Francisco, and AT&T's rock operatic "Paradise by the GoPhone Light" starring Meat Loaf via BBDO New York--has signed with bicoastal/international Station Film for representation in commercials and digital content. A versatile comedic storyteller with visual flair, Reardon just landed his first job at Station: a Cox assignment for Doner Detroit.
Reardon spent the past four years at Anonymous Content. The move to Station Film reunites him with Michael Di Girolamo, Station's partner/executive producer and former VP/head of sales at Anonymous.
"Michael has been a fan of my work since I was back on the agency creative side," said Reardon, who, early in his career as an art director at DDB Chicago, co-created the iconic Budweiser "Whassup" campaign. "Michael brought me to Anonymous. He's been very supportive over the last twelve years. It's great working with someone who knows my work and what I want to achieve. When I met Steve Orent [Station Film's managing partner], I felt instantly at home with him, too."
Reardon recently directed a commercial for EA Sports' Tiger Woods PGA Tour, via Heat, San Francisco. He's also helmed over a dozen spots for Comcast out of Goodby Silverstein & Partners, San Francisco, including "Body Builders," "Aerobics," "Chipmunk" and "Duet Talk."
Reardon burst onto the directing scene in 2003 with spec spots he wrote, directed and edited--Nutrigrain's "Feel Great" and Budweiser's "Magic Bottle," among them. Produced by Turnpike Films, both spread like wildfire, amassing 22 million hits on various blogs and sites and becoming viral sensations. In '04, Reardon was included in Saatchi & Saatchi's New Directors Showcase.
Reardon just completed his first short film, Zoltan: The Hungarian Gangster of Love, and has two features in development: Warner Bros.' The Awakening of Jean-Luc Barbara and indie film Convention, with Rushmore's Paul Schiff producing.