- Friday, Jun. 10, 2011
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This animated short takes us in to a corporate boardroom where characters representing different body parts are seated around a conference table, including two eye characters, a couple hands and feet. Walking to the front of the room to make a presentation is the boss, a talking foot who points to a chart showing a downward arc representing steadily declining productivity.
The foot informs those gathered that some of them will lose their jobs.
We see an eye character with its belongings packed in a box as it bids farewell. A tongue waves goodbye as it heads for the door.
Later we see two hands picketing, carrying placards with messages urging that their jobs be saved.
A voiceover then provides sobering context to this termination of body parts, informing us that multiple sclerosis "attacks the nervous system, causing body parts to shut down without warning."
The narrator notes that the disease is most likely to strike people in their 20s and 30s, but we can fight back by contributing to the U.K. MS Society.
Darren Robbie, a.k.a. Chopsy, of Aardman Animations in the U.K.--a lead animator on the feature film Chicken Run--directed this 35-second PSA which has gone viral and hopes to raise awareness of, and cash to combat, a much misunderstood and potentially devastating disease. The client-direct PSA--with Chopsy and Terry Brain serving as animators--was launched during MS Week (5/23-29).
Animation: Aardman Animations Darren Robbie, a.k.a. Chopsy, director/animator; Terry Brain, animator; Mark Chamberlain, DP; Laura Pepper, Louise Johnson, production; Jim Lewis, compositor; Dan Williamson, editor; Will Norie, sound editor; Nathan Sale, Andy Woodland, electricians; Will McCraig, props.