- Friday, Jul. 8, 2011
- 0 Comments
This spot gives new meaning to the phrase "concert in the park" as folks strip down to white and black skivvies/sweats and lay down in the grass in a configuration that resembles a piano keyboard. Each person in this keyboard is wearing white classic summer Toms shoes. The alternating black and white "keys" move to seemingly produce a piano riff that's easy on the ears, accompanied by each person's hand clapping.
A super reads, "Get out and play," with a tag touting Toms' classic summer shoes.
Toms is the pro-social shoe company that for each pair of shoes bought provides another pair of shoes for a needy child.
Max Joseph of agency/production company Urgent Content directed, concepted and edited the piece, which is currently playing on Toms' website.