- Tuesday, Aug. 16, 2011
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Deutsch LA has hired Bud Caddell to serve in the newly created role of invention strategist. Caddell most recently worked with Alex Bogusky and Rob Schuham to help launch Common, billed as a collaborative brand and an organization for social entrepreneurs. At Deutsch LA, Caddell will work across all accounts and report to partner/chief digital officer Winston Binch.
"Bud is a modern idea guy -- equal parts inventor, strategist and technologist," said Binch. "Brand success is very much about sparking meaningful and lasting dialogue, and ultimately getting people to act, and having thinkers like Bud at the Agency is essential to doing it smartly."
Caddell's body of work over the years spans such clients as American Express, Ford Motor Company, GE, CNN, Pepsi, HBO, and TBS/TNT.
Earlier Caddell served as a digital strategy advisor for The Climate Reality Project, former Vice President Al Gore's nonprofit organization. Caddell also spent time at Victors & Spoils in Boulder, Colo., working as a strategy director, and as a senior strategist at Undercurrent in New York.