- Thursday, Apr. 5, 2012
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- LOS ANGELES
A long-distance romance looks to gain closer proximity when a guy and gal agree they will run cross country toward each other, eventually reuniting and starting a new life together. Love makes people do crazy things, indeed. And while the will and spirit are there for both, only the lass seems to have the legs to get the job done.
As both sing of their excursion and love for one another on the run, the woman is going strong while the man is physically breaking down. He winds up in the hospital while she continues running, traversing most of the U.S. in the process and finally reaching her beloved's bedside. She draws the curtain around the bed and we see her Nike Free Run+ shoes leave the floor as she's hopped into the bed to administer some personal care.
This lighthearted story unfolds over a two-and-a-half-minute film, "I Would Run To You," which debuted during the American Idol telecast, and can be seen through much of April on digital platforms worldwide.
The film is the centerpiece of a Nike Free Run+ product line campaign from Wieden+Kennedy, Portland, Ore., that also includes a :60 version, :15 teaser ads, rich media banners and an online Nike+ challenge.
Ringan Ledwidge of Rattling Stick directed "I Would Run To You" which was shot in five states over the course of 11 days. Along the way, cameos appear from model/actress Rosie Huntington-Whiteley and skateboarder Theotis Beasley.
The Wieden team included global creative directors Alberto Ponte and Ryan O'Rourke, copywriter Reuben Hower, art director Stuart Brown, sr. producer Jennie Lindstrom, executive creative directors Mark Fitzloff and Susan Hoffman, and director of broadcast production Ben Grylewicz.
Jennifer Barrons served as exec producer/producer for Rattling Stick. Jess Hall was the DP.
Rich Orrick of Work edited the film. Adam Smith of The Mill was the colorist. The Mill's VFX ensemble included exec producer Sue Troyan, VFX producer Arielle Davis and lead flame artist Phil Crow.
Music house Beta Petrol offered an ensemble of talent consisting of creative director/composer Bryan Ray Turcotte, composer Marc Bianchi and exec producer Dayna Turcotte.
Ren Klyce of Mit Out Sound was sound designer. Rohan Young of Lime Studios was the audio post mixer.