- Thursday, Jun. 14, 2012
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- NEW YORK
Ronald Ng has been appointed chief creative officer of BBDO/Proximity Singapore. He most recently served as executive VP and executive creative director at BBDO New York. Ng is scheduled to relocate to Singapore in August.
Ng brings to his new role almost 20 years of advertising experience, the last eight of which have been with BBDO. At BBDO New York he was involved with a number of high-profile account wins including Johnson & Johnson Baby and Orbitz. He also worked on Monster.com, Hyatt and the Ad Council.
Prior to joining BBDO New York, Ng was chief creative officer at BBDO/Proximity Malaysia. Under his leadership, the agency produced the world's most awarded print campaign in 2009 (for Jeep) and was ranked #15 in the world in The Gunn Report for creativity.
Danny Searle, current chairman and chief creative officer of BBDO/Proximity Singapore, will remain as chairman of the office, but will take on the additional role of vice chairman of BBDO Asia. Searle will work across regional clients in developing cross border creative work. Searle, who has been in Singapore since 2007, has been responsible for several new business wins in Singapore and beyond, and is directly responsible for the creative output of various BBDO regional clients.