- Wednesday, Jun. 20, 2012
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- NEW YORK
WPP has reached an agreement to acquire, subject to regulatory approval, the assets of AKQA Holdings, Inc. Formed in 2001, AKQA is a digital agency providing integrated digital communications campaigns spanning social media, mobile, interactive experiences, gaming and content creation. Clients include Delta, Diageo, EDF, GAP, Google, Microsoft Xbox, Nike, Target, Unilever and Virgin Money.
Currently employing 1,160 people worldwide--from software engineers and technologists to creatives and strategists--the agency operates through offices in the US (San Francisco, New York, Washington DC), Europe (London, Paris, Amsterdam, Berlin) and Asia (Shanghai). The agency had gross assets of $282 million as reported at the end of 2011, and forecasts revenues of around $230 million in 2012, having achieved $189 million in 2011.
AKQA will continue to operate as an independent and stand-alone brand within WPP and beled by founder and CEO Ajaz Ahmed and chairman Tom Bedecarr--. The latter will also become president of WPP Ventures, a new Silicon Valley-based company, which will explore new digital investment opportunities for WPP as a whole. Other appointments to the Board of WPP Ventures will be made in due course.