- Thursday, Jun. 28, 2012
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- LOS ANGELES
Directorial team The Perlorian Brothers--consisting of Ian Letts and Michael Gelfand--has joined MJZ for representation worldwide except for Canada where they continue to be handled by Soft Citizen.
Lauded for their offbeat comedy and performance-driven fare, The Perlorian Brothers have most recently turned out such work as Castrol Edge Motor Oil's "Think With Your Dipstick" for Ogilvy & Mather, New York, Playboy Shower Gel's "Elevator" from DDB Paris, and Acura's "Bette" (starring Bette Midler as an overbearing Xmas caroler) out of RP&.
Among other distinctions, The Perlorian Brothers have scored a number of SHOOT "Top Spots" over the careers, including last year's "Cubebot" for Emerald's Breakfast on the Go!, a mix of granola, nuts and fruit in a pouch. Shot in an office building, "Cubebot," out of Deutsch LA, finds an office worker named Steve eating a handful of Breakfast on the Go! when his colleague, a robot named Carl, sidles up to his cubicle. Carl offers Steve a breakfast bar, but Steve, who has clearly had this conversation with Carl a thousand times before, informs the robot that he is enjoying Breakfast on the Go!
Carl ingests yet another breakfast bar, and he's a sloppy eater. When he shoves the bar into his woodchipper mouth, it gets chopped up into bits and spewed all over poor Steve's face.
"Humanize your morning. Emerald Breakfast on the Go!" a v.o. intones.
The prior year, The Perlorian's helmed Boost Mobile's "Pet Carrier" for 180LA, another SHOOT "Top Spot of the Week."
"Pet Carrier" finds a woman checking in for a flight at the airport, bending down to look in on her young son, who is dressed as a dog and sitting inside a pet carrier. He seems perfectly fine in the cramped space, noting that he has a coloring book to keep him busy. Addressing the camera, the mother, who looks incredibly uncomfortable, asks, "Do you think this is wrong?"
"Pets fly cheap," she says, trying to defend her decision to jam her kid into a pet carrier, "and we could use the money we save to put towards our cell phone payments."
Two airline employees, neither of whom notices that her "dog" is actually a little boy, step into the picture to tell the harried mom about the benefits of Boost Mobile's pre-paid cell phone service. "It's only fifty bucks for unlimited talk, text and web on a dependable nationwide network," a baggage handler says, holding his Sanyo Incognito (Boost Mobile's first-ever QWERTY clamshell phone) up for her to see.
"Is that the talking dog?" the other guy asks as he loads the pet carrier onto a cargo ramp.
Both of those "Top Spots" were produced by Furlined, which repped The Perlorian Brothers for the past five years in the U.S. prior to they're now coming aboard MJZ.