- Friday, Jun. 29, 2012
- 0 Comments
- LOS ANGELES
Lemonaide, a production house headed by founder/executive producer Jeanne Mattiussi, has added director/cameraman Greg Baldi to its roster for exclusive U.S. spot representation. This becomes the first career roost as a director/cameraman for Baldi who has already wrapped two jobs under the Lemonaide banner, both for Hyundai out of agency Innocean. Baldi directed and shot the carmaker's Phase one 2012 library footage as well as "Anthem," the introductory spot for the "Hyundai National Fuel Efficiency Drive Sales Event" campaign breaking the week of July 4.
Baldi brings to Lemonaide a pedigree behind the camera spanning commercials and features. Also on the ad front, he has some eclectic credits, including directing, lensing and co-producing a short film for Lee Iacocca.
A mainstay on high-profile action movies, Baldi has served as camera operator on The Dark Knight Rises and Inception, aerial DP and camera operator on Act of Valor, and aerial DP/edge DP, second unit, for The Lone Ranger. The latter is one of several scheduled 2013 releases he has worked on, the others being The Secret Life of Walter Mitty for which he was pursuit DP, second unit, and World War Z for which he assumed camera operator, second unit duties. Baldi was also camera operator, second unit, on such blockbuster feature releases this year as The Amazing Spider-Man, Men in Black 3, and The Avengers. Over the past 14 years, Baldi has become a go-to shooter on high-speed, gyro-stabilized camera car systems. Also among his 42 feature credits has been second unit camera operator work on Terminator Salvation, Due Date, The Hangover Part II and Killers.
Baldi met Mattiussi when she was executive producer at Nydrle and he was working on a slew of Corona commercials. Of his decision to join Lemonaide, Baldi explained, "Many people have approached me to direct over the last few years, the timing wasn't right and I just wasn't feeling it. Lemonaide is a boutique and intimate company, which for me is a good fit. I know that Jeanne is really hands on, and there is a comfort level between the two of us. The idea of having an executive producer who knows me, understands how to develop my talents as a director and has my back is very important for me today, and for tomorrow."
As for what drew her to signing Baldi, Mattiussi described him as being a rare breed of cinematographer "who shoots beautiful and exciting footage, and can direct talent."