- Monday, Jul. 16, 2012
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- LOS ANGELES
Hello! has signed director Nick Spooner, formerly of Beef Films. Recently, Spooner has directed a Boston Bruins campaign as well as work for Yoplait and Ford, among others. He helmed last year's California Tourism campaign for Mering-Carson, which involved a 12-day trek through 2,800 miles of the California state and roughly 25 distinct locations. He also wrote and directed a minute long short film for the Palm Springs International Film Festival entitled Zoetrope.
Spooner has been nominated for and won awards including: Beldings, Hatch Awards, Andys, Effies, Bessies, and in 2010 a top-honors Gold from the 4A's Jay Chiat Awards.
Spooner at one time was part of the successful ad directing duo Spooner/French which turned out work for such clients as Ikea, Microsoft, Time Warner, Dodge and Verizon. Several years ago, Spooner and Andrew French embarked on solo directing careers, with Spooner continuing at The Artists Company for representation until opting to join Beef. Among his directing credits are spots for Burger King, Bissell, Mazda, Hyundai, Jeep, Progressive Auto Insurance, and Metro Cable. The latter, out of Philadelphia agency Machinery, was Spooner's first under the Beef banner. Spooner has a reputation in comedy, dating back to his being a student at Harvard University and serving as president of the Harvard Lampoon. He later wrote, produced and directed at Comedy Central, and even fronted a tongue-in-cheek hard core band in New York City. His varied work at Comedy Central's On-Air Promotions department helped him build a freshman reel and expand into directing promos for a wide scope of the other top New York-based cable networks, including MTV, Mtv2, VH1, ESPN and ESPN2, thus jump-starting his directing career.
"My work has led me from filming many of today's top comedic talent early in their careers while at Comedy Central, to seasoned actors in L.A., and many points in between," said Spooner. "One thing I've learned is that great storytelling demands a strong team of collaborators, and it's essential that you like spending time with them--especially if you're trying to make something funny."