- Friday, Aug. 3, 2012
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Feature filmmaker Drake Doremus (Like Crazy) directed via B-Reel this trailer centered on Alex who has a unique trait--every morning he wakes up as somebody else. He's been fat, thin, pretty ugly, had perfect hair, no hair.
This young man is indeed up for grabs--meaning viewers can audition to be him in a film which will also star Topher Grace and Mary Elizabeth Winstead. With Alex's appearance constantly changing, different people will be chosen to play him--this trailer leads folks to more info to audition and to follow 20something Alex via Facebook, etc.
Whoever Alex is on a given day, he/she will be keeping a journal on his/her Toshiba Protege Ultrabook.
Agency is Pereira O'Dell, San Francisco.
Agency: Pereira & O'Dell PJ Pereira, chief creative officer; Jaime Robinson, executive creative director; Jason Apaliski, creative director; Neil Ramanan, copywriter; Chaz Whitworth, art director; Jeff Ferro, executive producer; Elisa Moore, broadcast producer; Erin Davis, sr. interactive producer; Nick Chapman, director of strategy; Justin Cox, strategy director; Josh Brandau, director of media strategy; Dan Beer, media supervisor; Liz Bell, Pete Fishman, media strategists; Corey Lenhart, production intern/fan consultant. Editorial: Lost Planet Tyler Temple Higgins, trailer editor. Visual Effects: Ntropic Sound Design: RavensWork Robert Feist, sound designer.