- Wednesday, Aug. 29, 2012
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- NEW YORK
Agency Barton F. Graf 9000, New York, tabbed Harold Einstein of Station Film to direct a pair of Little Caesars spots propelled by the offbeat comedy for which the brand has become known over the years.
In the :30 titled "Horse," two guys in a horse costume are informed at a party that they can get a large pepperoni pizza at Little Caesars for just five bucks. The guys bolt out of the room, segueing to some footage of an actual horse galloping at breakneck speed. Next, we see our two now once again separate halves of the horse-costumed men wheezing and nearly out of breath at a Little Caesars, with one holding a five dollar bill and gasping his order for a pepperoni pizza.
And in "No Rules," a :15, a man gets his Hot-N-Ready pizza at the counter of a Little Caesars restaurant. He's amazed that he didn't have to phone in his order or wait that long. "No calling, no waiting, no rules," he exclaims as he starts to triumphantly take off his shirt. A voice orders him to put his shirt back on. The man obeys and exclaims, "There's one rule."
Gavin Cutler of Mackenzie Cutler edited the spots. Tim Masick of Company 3 was the colorist. Music house was Egg Music. Philip Loeb of Heard City was audio post mixer.
Here are "Horse" and "No Rules":