- Friday, Sep. 14, 2012
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Noam Murro of Biscuit Filmworks directed this spot for Deutsch LA which shows us how the Jetta's keyless system works in even the most extreme circumstances--in this case a man's bulldog has swallowed his car keys. Not to worry, though, because the Jetta will open for him even if the keys aren't actually in his hands.
The spot continues Deutsch's masterful comedic use of the canine for VW.
For Johnny Cash fans, the endearingly ugly bulldog is introduced with Johnny's cover of "Dirty Ol' Egg-Sucking Dog."
Agency: Deutsch\LA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, Mark Peters, associate creative directors; Matt Sherman, copywriter; Paul Oberlin, Mike Palese, art directors; Vic Palumbo, director of integrated production; victoria Guenier, director of broadcast production; Dave Stephenson, sr. producer. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O'Donnell, exec producer; Jay Veal, producer. Editorial: Spot Welders Inc. Dick Gordon, editor; Cudjo Collins, Patrick Murphree, assistant editors; David Glean, Joanne Ferraro, exec producers; Carolina Wallace, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Method Pete Mayor, Flame artist; Jason Frank, Smoke artist; Robert Owens, exec producer; Stephanie Allis, producer. Sound Design: 740 Sound Design Rommel Molina, sound designer; Scott Ganary, exec producer.