- Friday, Jul. 20, 2007
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- NORTH HOLLYWOOD, Calif.
BBDO New York has earned three primetime commercial Emmy nominations, topping a field that is the largest ever since the Academy of Television Arts and Sciences (ATAS) launched a spot category 11 years ago. While normally there are five nominated commercials for the annual honor, this time around the tally is seven due to a three-way tie in judging tabulations for the fifth highest scoring ad.
BBDO New York's three nominated spots are: Pepsi's "Pinball" directed by the Traktor collective via bicoastal/international Partizan, with visual effects produced by Method Studios, Santa Monica; G.E.'s "Jar," also helmed by Traktor; and Cingular's "Battle" (in conjunction with BBDO Atlanta) directed by Alison Maclean of Park Pictures, New York.
Also nominated for the commercial Emmy were: Ogilvy & Mather, New York, on the strength of American Express' "Animals" directed by Bryan Buckley of bicoastal/international Hungry Man; Wieden+Kennedy, Amsterdam, for Coca-Cola's "Happiness Factory" directed by Todd Mueller and Kylie Matulick of PSYOP, New York; Fallon Minneapolis for Travelers' "Snowball" helmed by Dante Ariola of bicoastal/international MJZ, with visual effects by Weta Digital, Wellington, N.Z.; and Arnold, Boston, and Crispin Porter+Bogusky, Miami, which teamed on the American Legacy Foundation's "Truth" campaign spot "Singing Cowboy" directed by Nicolai Fuglsig of MJZ.
BBDO New York chairman/chief creative officer Bill Bruce said that his agency's nominations represent "a great validation of the work we're doing and the insights we're bringing to these brands. The Emmy recognition is very gratifying because it speaks to what we're really driving towards--to create content that stands out, that has entertainment value and that breaks through as a piece of communication."
Nominations were unveiled yesterday morning at ATAS headquarters in North Hollywood. The Emmy Award-winning commercial will be honored and announced during the ATAS Creative Arts Emmy Awards ceremony on Sept. 8 at the Shrine Auditorium in Los Angeles.
Winning Pedigree BBDO New York is no stranger to the Emmy winners' circle. The agency won the first primetime commercial Emmy in '97 for HBO's "Chimps" directed by Joe Pytka of Venice, Calif.-based PYTKA. And last year BBDO New York copped the Emmy Award for FedEx's "Stick" directed by Traktor. ("Stick" tied for the honor with Hallmark's "Required Reading," which was directed by David Harner who at the time was a creative at Leo Burnett USA, Chicago, and went on to join production company The Institute for the Development of Advanced Perceptual Awareness, Venice, Calif.)
Fallon Minneapolis has won the spot Emmy three times--in '01 for PBS' "Photo Booth" directed by Errol Morris who was with bicoastal/international @radical.media (he has since joined bicoastal/international Moxie Pictures); in '03 for PBS' "Fish," helmed by Alfonso Cuaron via Independent Media, Santa Monica; and in '04 for Citibank's "Outfit" directed by Kevin Thomas of Thomas Thomas Films, London.
While Wieden+Kennedy, Amsterdam's primetime Emmy nomination is its first, W+K in Portland, Ore., garnered the Emmy Award in '00 for Nike's "The Morning After" directed by Spike Jonze of now defunct Satellite (he's now with MJZ) and in '02 for Nike's "Move" helmed by Jake Scott of bicoastal/international RSA.