- Tuesday, Sep. 2, 2008
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PrimalScream Music (www.primalscreammusic.com), an independent music company headed by Nicole Dionne who creates new music for advertising, is currently featured as part of a national advertising campaign for Sons of Anarchy, the new series about the unsavory and corrupt world of motorcycle clubs from FX Network. The show makes its debut on September 3rd.
FX Networks selected PrimalScream Music in June to create new music for the Internet and Television advertising campaign around their buzz-worthy new series. Dionne selected the musicians, produced and quickly delivered the track "The Dream We Left Behind" from the Los Angeles-based band Pedestrian (http://www.myspace.com/pedestrianmusic).
With a fabulous short treatment on the main character supplied by FX, Dionne quickly honed in on Pedestrian. As is her specialty, Dionne didn't immediately go for an obvious 'name' band for the high profile spot. Instead, she envisioned the melodic rock band as the ideal musicians to convey the grit and the complex subtleties within the series by using an amped-up hard rock track featured in the trailer. FX Network loved the spots and gave a green light to the project only five days after contacting PrimalScream Music.
"We tend to be very picky when it comes to the music in our trailers," said John Varvi, Senior Vice President of On-Air Promotions at FX Network. "It's one reason why we often gravitate to popular recordings. However, for Sons Of Anarchy we needed a special track, a tune that could bridge the gap between emotion and anarchy. PrimalScream Music really delivered a top notch piece. Even more impressive, Nicole Dionne turned it around for us in record time. It was a great experience."
"Nicole Dionne is ambitious, hard working and creative. I have known Nicole for many years and have always appreciated her taste in music," said Joel Shearer of the band Pedestrian. "She has always attached herself to talented, interesting artists. Nicole was around during the very beginning of Pedestrian and has always been supportive of our growth. I am happy she asked us to write the track, "The Dream We Left Behind" because it is outside of what we normally do and we were up for the challenge to write a song the way someone else wanted to hear it, removing our ego and just being the paint basically."
In the past year, PrimalScream Music has been involved in many major advertising campaigns. Starz TV contacted PrimalScream Music for their "Shine" rebranding of the network for all 10 of its HD and SD channels. Instead of a single song, PrimalScream Music created an entire soundtrack for the brand that managed to unify all the channels. Additionally, the Florida Citrus "Miracle" spots created by PrimalScream Music were named to Shoot Magazine's Top 10 Spot Tracks in the March 2008 issue and they created music for a Firestone commercial spot directed by noted Director Kinka Usher.
ABOUT PRIMALSCREAM MUSIC
PrimalScream Music (http://www.primalscreammusic.com/) is an independent music company headed by Nicole Dionne, who creates original music for advertising. Unlike traditional music supervisors, PrimalScream Music creates soundtracks for brands that are iPod worthy. PrimalScream Music does not use canned music from a library of pre-existing music nor do they use in-house commercial composers. Original music is created, written, produced and delivered specifically to each client. Formed in 1995, PrimalScream Music has worked with a wide range of musicians and composers in all genres of music in a collaborative environment for a diverse set of clients including BMW, Starz TV Network, Visa, Sony PlayStation, Home Depot, UPS, Pepsi, Intel, Wachovia Securities and many more. They do not do Jingles.