- Wednesday, Jun. 24, 2009
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The Cannes Lions International Advertising Festival has tonight held its 2nd Awards Ceremony of the Festival week, during which the winners of the Media, Outdoor and Radio Lions were announced.
The Media Jury shortlisted 211 entries out of the 1840 competing and awarded 122 winners. Of the 4498 entries in the Outdoor category, 512 made it to the shortlist with 69 selected as winners. From a total of 1153 entries in the Radio category, 33 winners were honored from a shortlist of 167.
JWT JAPAN, Tokyo took home the Media Grand Prix for Nestlé's 'Kit Kat Mail 2009'.
The Outdoor Grand Prix was awarded to TBWA\HUNT\LASGARIS, Johannesburg for The Zimbabwean campaign 'Fight the Regime', 'Cheaper than Money', 'Trillion Dollar Billboard', 'Z$250 000 000' and 'Wallpaper'.
NET#WORK BBDO, Johannesburg won the Radio Grand Prix for the 'Dancer', 'Dog' and 'Ferret' campaign for Virgin Atlantic Airline.
Media Agency of the Year was given to Dentsu Tokyo, Japan.
Also announced were the Gold winners of the Young Lions Media Competition which went to the Australian team made up of Lauren Cassar, Communications Strategist and Tristan Burrell, Media Planner, both from Universal McCann.
20 Gold, 30 Silver and 71 Bronze Lions were awarded in the Media category. The Outdoor Jury awarded 11 Golds, 21 Silvers and 35 Bronze, whilst trophies in the Radio category reached 1 Gold, 2 Silvers and 11 Bronze.
The Media Jury was chaired by Nick Brien, President and Chief Executive Officer of Mediabrands; Outdoor was led by Akira Kagami, Executive Officer and Global Executive Creative Director of Dentsu; Matthew Bull, Chief Creative Officer of Lowe Worldwide was the Jury President for Radio.
The winning work from these categories is available to view online here.
The 56th International Advertising Festival will be held 21-27 June 2009 in Cannes, France
The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. More than 10,000 registered delegates from 94 countries and around 12,000 total visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 28,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, design, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A unique programme of high-profile seminars, workshops and keynote speakers are also presented by some of the biggest names in the industry.
For further information, please visit www.canneslions.com
Amanda Benfell, PR & Press Manager
Cannes Lions International Advertising Festival
Palais des Festivals, 06403 Cannes, France
Tel: +33 (0)4 92 99 8261