- Thursday, Oct. 29, 2009
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Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, announced a partnership with People's Choice in association with the upcoming People's Choice Awards 2010, the only major awards show where fans choose their favorites in music, movies and television. For the first time ever, the People's Choice Awards has incorporated Internet video viewing data into the initial nominee selection process, depending on Visible Measures' True Reach™ metrics to objectively measure online video popularity.
"People's Choice has served as a premier cultural barometer for decades, and we are thrilled that our unique Internet video metrics have been incorporated into the nominee selection process this year," said Visible Measures Founder and CEO Brian Shin. "We always say that audiences vote with their mouse in the world of online video, and we are excited to be able to deploy this unique data set to help People's Choice."
The rise of Internet video and social media in general has created new classes of audience behavior, extending beyond passive viewing into direct participation in both content creation and distribution. These new behaviors affect how users discover, experience and ultimately value today's entertainment content. As a result, forward-looking entertainment players can leverage Visible Measures' Internet video measurement data set and insights to identify, develop and market tomorrow's breakout entertainment content.
"With an ever-increasing audience base, Internet video has become a critical component of the overall media landscape with increasing cultural importance," said People Choice Awards President Fred Nelson. "The People's Choice Awards have historically incorporated third-party data like national ratings averages, box-office grosses and music sales to decide on potential nominees. We are excited to integrate Visible Measures' data and insights on music, television and movie audiences into the nomination process."
Visible Measures worked with the People's Choice Awards to determine each potential nominees' popularity on a True Reach basis, a unique measure of the total audience that has been exposed to an online video campaign – regardless of how widely the campaign spreads or where it appears. To measure True Reach, Visible Measures deploys a robust and patented set of technologies with the goal of capturing the universe of Internet video viewership data in near real-time.
About People's Choice
Now in its 36th year, the People's Choice Awards is voted on entirely by the public for fan favorites in music, movies and television. The People's Choice website at www.peopleschoice.com serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture, influence entertainment and determine the nominees and winners for the annual awards show. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc., which is represented by MediaVest Worldwide, Inc., supervisors of the production. Queen Latifah is the host of People's Choice Awards 2010 and Mark Burnett is the Executive Producer.
About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company's patented approach has been designed from the ground up to meet the unique challenges of measuring Internet video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide data for viral video ads, online film trailers, webisodes, the most-watched viral videos of all time, and more, please visit www.visiblemeasures.com.