- Tuesday, Dec. 7, 2010
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SHOOT Magazine, the leading publication for commercial and entertainment production, announced today that Wieden+Kennedy has been selected as its 2010 Advertising Agency of the Year. A Feature article on Wieden+Kennedy will be a vital part of SHOOT's high-visibility special Year-End Issue to be published on Friday, December 17, 2010.
SHOOT selected its Ad Agency of the year based on which ad shop made the biggest positive impact in '10 in terms of brand building, creative, and successfully weaving its clients into the social fabric of mainstream and pop culture. In an evolving creative marketplace where advertising and entertainment have come together, Wieden+Kennedy stood out in 2010, winning a coveted entertainment industry award, the primetime commercial Emmy, for the second straight year--this time for Old Spice's "The Man Your Man Could Smell Like." The spot proved to be a branding phenomenon, paving the way for a social media campaign that made the Old Spice brand hip and contemporary, a far cry from your father and grandfather's Old Spice. More importantly this reshaping of the brand translated into impressive sales gains.
Meanwhile W+K returned to its Nike roots with athlete-led brand work, including "The Human Chain," another Emmy nominee, and the recent LeBron James tour de force "Rise," which tackled the superstar's eroding popularity in some people's minds as he asks us "What should I do?" "Rise" became the #1 most viewed online sports video during the week of a campaign launch, generating some 2.6 million views on Youtube.
Even work that wasn't favorably received across the board garnered pop culture attention--namely "Earl and Tiger," the first spot in which Tiger Woods appeared following his public fall from grace. With narration from Tiger's late father, the video was seen on newscasts and TV shows as well as online around the world, reaching some 200 million people globally in one week.
Breakthrough social media work for ESPN, Winter Olympics fare for Procter & Gamble, redefining campaigns for Target, and an inspiring Levi's Ready To Workwear campaign tied to one town's resurrection after the country's economic downturn were among the highlights of W+K's 2010 portfolio.
SHOOT talks to the key creative & production executives about the dynamics that brought this work about in '10. We'll explore their accomplishments, work and the challenges they met on assorted fronts.
Meanwhile attesting to the fact that a great client is behind great work, Procter & Gamble--for whom W+K did the Old Spice and Winter Olympics content--is SHOOT's 2010 Creative Marketer of the Year. SHOOT looks at the mark made by P&G on this past year's advertising/marketing landscape.
Also in the Issue: 2010 in Perspective, Visual Effects/Animation/Post, SHOOT Quarterly Top Ten Visual Effects & Animation Chart and 2011 Award Season Preview
In addition to features on SHOOT's Agency of the Year and Marketer of the Year this Special Issue will provide agency creatives & producers, filmmaking, commercialmaking and entertainment production industry readers with a look back on 2010, plus much more, including the year's last quarterly VFX/Animation Chart, backstory on its #1 entry, a survey of VFX, animation and post artisans and exec as to lessons learned and the most impactful developments of 2010, and a special preview of the awards season as the DGA Awards and Oscars are on the horizon. Also in this issue will be the latest industry news, Screenwork Section (Top Spot, The Best Work You May Never See) and regular columns (Spot.com.mentary, POV, and Short Takes).
Subscribe (or renew) today to SHOOT at www.shootonline.com/go/subscribe
Issue Offers Great Advertising Opportunity
In the competitive world of commercial, branded content and entertainment production, getting noticed by the right decision-makers in the creative & production departments of Ad Agencies and by the right decision-makers at production/post companies, studios and networks who are bombarded daily with sales promotion material, messages and reels, is no easy feat. The time-proven way to break through the clutter and stand out from the competition is to advertise in SHOOT. The environment is ideal for making an announcement, introducing new talent, saying thank you, boosting image, supporting creative and marketing talent, offering congratulations, listing company roster or showcasing recent work. Since the issue will be published on December 17, it also presents a great opportunity for Holiday and Happy New Year ads.
Space Reservations: Thursday, December 9
Ad Material Deadline: Friday, December 10
Final Ad Material Extension: Midnight, Monday, December 13
For ad rates, specs & information on placing a print ad in in SHOOT's December 17 "Year-End" issue, please contact:
Roberta Griefer, Publisher, 203/227-1699 x13, email@example.com
203/227-1699, ext 12, firstname.lastname@example.org
About SHOOT Magazine
SHOOT is the leading publication for commercial, branded content and entertainment production. SHOOT covers news and trends including the global paradigm shift toward digital video content creation. SHOOT Magazine is edited for advertising agency creatives & producers, and commercial and entertainment production/post industry executives and artisans. Through its "News" and "ScreenWork" sections, "Columns" and in-depth "Features", each issue publishes timely news, relevant information and a behind-the-scenes look at the best new commercials, interactive advertising, branded content and feature films. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising & entertainment-related content that consumers view on a screen---a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who's doing the most innovative work and what's coming next. For further information please visit www.shootonline.com.
If you wish to be informed by email of upcoming SHOOT marketing opportunities, complete this online web form here and click SHOOT Industry Marketing Alerts box.
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