- Tuesday, Nov. 29, 2011
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SHOOT Magazine, the leading publication for commercial and entertainment production, announced today that TBWA\Chiat\Day has been selected as its 2011 Advertising Agency of the Year. A Feature article on TBWA\Chiat\Day will be a vital part of SHOOT's high-visibility special Year-End Issue to be published on Friday, December 16, 2011. Additional features will include Year In Perspective, The Best Work of the Year Charts, Road To Oscar, Music & Sound.
Advertising Agency of the Year: TBWA\Chiat\Day
SHOOT selected its Ad Agency of the year based on which ad shop made the biggest positive impact in '11 in terms of brand building, creative, and successfully weaving its clients into the social fabric of mainstream and pop culture. In an evolving creative marketplace where advertising and entertainment have come together, TBWA\Chiat\Day stood out in 2011, earning two primetime commercial Emmy nominations--one for Nissan's "Polar Bear," the other for McDonald's "Baby." This recognition came in addition to Grand Prix honors at The One Show, two Gold Lions and four Bronzes at Cannes, five AICP Show honors, three Yellow Pencils at D&AD, among other kudos.
TBWA\Media Arts Lab continued to break new ground in '11 for groundbreaking client Apple, introducing iPad 2 and the iPhone 4S. TBWA\Chiat\Day also turned out innovative iAd fare in the form of Nissan Versa's "Road Trip," and scored impressively with Nissan's "Gas Powered Everything" commercial. There were also the continuing legendary tales of John Jameson for Jameson Irish Whiskey, the tongue-in-cheek Activision campaigns, a Bare Escentuals initiative in which "beautiful" contestants were picked--and inner beauty defined--by those who never even saw the entrants, a buzz-generating Super Bowl tickets contest currently being unfurled for Visa, an Absolut bottle serving as a blank canvas for artists, and unexpected pairings of pop culture icons and artists for Pacific Standard Time.
The agency took Jameson global this year, expanded its Gatorade business into Latin America, and generated stand-out work for the likes of such clients as Pepsico, Infiniti, Jimmy Dean and Energizer. Sister agency BEING even gave voice to Mr. Peanut for Planters in ambitious stop-motion/live-action commercials.
SHOOT talks to the key creative & production executives about the dynamics that brought this work about in '11. We'll explore their accomplishments and the creative culture that has enabled them to meet challenges on assorted fronts.
Issue Offers Great Marketing Options / Special "Retro" Ad Rates
The issue provides a great marketing opportunity to promote your company, roster, individual artisans, creative & business services and production/post equipment and software as well as for making announcements, For consideration advertising Happy Holidays/Happy New Year Mesages or Congratulations to TBWA\Chiat\Day on being named Ad Agency of the Year. In celebration of SHOOT's 51st Anniversary this December, we are offering a special "Retro Rate Card" for ads ranging in size from a Full Tabloid Page to a 1/8th page.
Special "Congratulations" to TBWA\Chiat\Day Advertising Opportunities
For those companies that would like to congratulate TBWA\Chiat\Day, there are two options to consider.
I. Place your own "Congratulations" Ad in one of the sizes at the special "Retro" Ad Rates
II. Join SHOOT and other companies in the industry in a joint Congratulations Ad. To participate in the ad, we'll need your logo in EPS format. The cost will be just $595.00 per logo! The ad will appear on the Front Cover of the issue below the intro to the Ad Agency of the Year Feature! All print ads also appear in two PDF versions of the issue that will be posted on SHOOTonline on December 16th. When readers click on the logos in the ad, they will be linked to the that company's website
Final Space Reservations: December 8
Ad Material Deadline: December 9
Late Ad Extension: December 12
For Space Reservations, please contact:
Contact Roberta via email
203/227-1699, ext 13
Also in the Issue...
On The Record: Perspectives on 2011
A cross-section of industry professionals spanning ad agencies, the production and post communities will share their reflections on lessons learned from 2011 as well as what they deem to have been the year's most significant developments. Some of the Ad Agency executives, include:
>Conor Brady, chief creative officer, Organic, San Francisco
>Mark Hunter, partner/chief creative officer, Deutsch LA
>John Immesoete, executive creative director, Marc USA, Chicago
>David Perry, executive VP/head of TV production, Saatchi & Saatchi New York
>Tor Myhren, president/chief creative officer, Grey New York
Off The Charts: "Top Five" Charts To Spotlight the Best Work of The Year
Our hugely popular year-end SHOOTonline polls for readers' picks for Top Spot and the very best of The Best Work You May Never See entries gave us the idea to top off the year with a feature devoted to SHOOT's picks for the year's true Chart Toppers -"Top Five" Charts will single out the very best work culled from our quarterly Top Ten Tracks and VFX/Animation "Top Ten Charts" PLUS SHOOT identifies its selections for both the "Top Five" Top Spots and The Best Work You May Never See entries for 2011.
The Road to Oscar, Part III
Parts I & II of this series looked at features and shorts generating Academy Awards buzz through the eyes of the filmmakers and artists who brought them to life. The first two installments delved into "Moneyball," "A Better Life," "My Week With Marilyn," "War Horse" and the short "The Tsunami and the Cherry Blossom." For Part III, we catch up with two-time Oscar-nominated cinematographer Stephen Goldblatt, ASC, BSC, for his reflections on "The Help," look at the early awards season returns which included recognition for "The Artist," "The Descendants," "The Tree Of Life" and "Beginners," and explore such other contenders as "J. Edgar," "Young Adult," "Happy Feet Two," "Harry Potter and the Deathly Hallows, Part 2," "Hugo" and the much anticipated "The Girl With The Dragon Tattoo" and "Extremely Loud & Incredibly Close."
Music & Sound / Top Ten Tracks Chart
The year's fourth and final music & sound section featuring our Top Ten Tracks Chart highlighting the past quarter's most notable work, with backstory on the top selection.
The Latest Industry News, ScreenWork Section (Top Spot of the Week and The Best Work You May Never See), and Regular Columns (Spot.com.mentary, Short Takes, On the Wire and more)
Who Will Benefit From Advertising in the Issue
Companies and services with branding or sales message for Ad Agency Chief Creative Officers, Creative Directors, Art Directors, Copywriters, Heads of Production, Producers, & Broadcast Business Managers and/or executives & artisans in the production & post communities (Owners, Managing Directors, Exec Producers, Directors, DPs, Editors, Colorists, Visual Effects Supervisors/artists, etc). and creative, production & post decision-makers at movie studios, TV, cable, online and mobile networks. Advertising in SHOOT's December 16th Issue will provide a high impact direct link to prospective clients to tell them why they should want to connect with your co., artisans, services or products-- or-- to pique their interest in a subtle way with something provocative or humorous.
About SHOOT Magazine
SHOOT is the leading publication for commercial, branded content and entertainment production. SHOOT covers news and trends including the global paradigm shift toward digital video content creation. SHOOT Magazine is edited for advertising agency creatives & producers, and commercial and entertainment production/post industry executives and artisans. Through its "News" and "ScreenWork" sections, "Columns" and in-depth "Features", each issue publishes timely news, relevant information and a behind-the-scenes look at the best new commercials, interactive advertising and branded entertainment with applicable feature film information and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising-related content that consumers view on a screen---a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who's doing the most innovative work and what's coming next. For further information please visit www.shootonline.com.
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Editorial Director & Publisher
256 Post Road East, Suite 206
Westport, CT 06880
203-227-1699, ext. 13
Contact Roberta via email