- Tuesday, Feb. 28, 2012
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The Foundation for Hospices in Sub-Saharan Africa (FHSSA) approached Washington, D.C.-based digital animation and visual design firm Pixeldust Studios to develop a creative new way to reach out to U.S. hospices with the message about the need for additional partners. The result is a breathtaking, just-released, three-minute web video that depicts through 2D animation and graphics the dramatic contrast between what it means to provide hospice and palliative services in the U.S. and what it takes to provide such care in an African country where resources are few and the need so great.
Ricardo Andrade, Executive Creative Director/Founder of Pixeldust Studios, points out that "While we are more well known for our animation work for television shows and films, we are equally interested in providing animated content for important, charitable and non-profit causes, such as those promoted by FHSSA. We truly hope this animation will motivate other organizations and individuals to support FHSSA's critical mission of hospice care in Africa." Pixeldust Studios provided their services to FHSSA pro bono. The music on the video is by composer Mark S. Andrade.
At the core of its mission, FHSSA (which began as the Foundation for Hospices in Sub-Saharan Africa) works to develop partnerships between U.S. hospice programs and those in thirteen countries in Africa. Through these partnerships, African hospices gain technical assistance, support, and most importantly, friendship.
"Hospice programs across the U.S. have so generously opened their hearts and arms to programs in Africa, and they work closely together to expand access to much needed palliative care. The rewards are tremendous and quite mutual, but we continue to look for more U.S. programs to join in such a partnership," states John Mastrojohn, executive director of FHSSA. "Sometimes what it takes to get a message across is a fresh and creative way of delivering that message. We've hit a homerun with Pixeldust and are most grateful."
The web video can be seen online here.
About Pixeldust Studios
Founded in 2004 by Ricardo Andrade, Pixeldust Studios is an Emmy Award-winning digital animation and visual design firm with studios in Metro D.C. and New York City. Pixeldust Studios specializes in creating innovative motion graphics, animations and visual effects for television, film, corporations, museums, charities and the U.S. Government. For more information, please visit www.pixeldust.tv or call 301-656-0050.