- Wednesday, Apr. 18, 2012
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To capture the mysterious freshwater essence of Animal Planet's top-rated "River Monsters," Miami-based 2C Media recently collaborated with the network's creative team on a unique campaign shot amid South Florida's dangerous swamplands. The resulting spots—including a Facebook exclusive promo—feature "River Monsters" star Jeremy Wade in the foreboding Cypress Swamp intercut with various freshwater beasts from the new season.
Directed by 2C Media's Director/DP Bart Tau ("Burn Notice," "The Glades," "Police Women of Broward County" and hundreds of commercials for A-list advertisers such as Nike, Jeep and DHL), the production featured scenes shot both beneath and above the murky water, with angles and pacing designed to build suspense. The elaborate setup involved a snorkel lens-equipped Arri Alexa camera at the end of a super technocrane, which swooped in and out of the swamp to create the dramatic effects. Operator Neal Norton ("A Nightmare on Elm Street," "Charlie and the Chocolate Factory," "Planet of the Apes," "Wild Things," et. al.) worked closely with Mr. Tau to ensure first-class photography.
2C Media had pitched several treatments to Animal Planet, from which the network's creative selected one and the two organizations collaborated on the script and two-day production shoot.
"We're very proud of the promos and other 'River Monsters' creative generated by this exceptional production shoot," said Michael Eisenbaum, Animal Planet Senior Creative Director, On Air Marketing. "What Bart Tau and our producer, Charles Barron, were able to conjure up is inspiring, and the resulting creative is absolutely stunning."
"Given the multiple perspectives of this shoot and the challenging nature of our set, we needed a tremendous team effort in order to make these spots possible," added Chris Sloan, 2C Media co-president and executive creative director. "I believe the end result speaks for itself as to how well this collaboration worked."
For safety, there were alligator wranglers on site, including Paul Bedard from Animal Planet's sister show "Gator Boys," to keep any curious creatures away. Additionally, Jesse Kennon, the Mayor of Coopertown (known for supporting filmmakers with its airboats), served as a spotter from land.
Senior Creative Director: Michael Eisenbaum
Writer/Producer: Charles Barron
Production Manager: Lisa McKenna
Talent: Jeremy Wade
Executive Creative Director: Chris Sloan
Producer: Ben Frank
DP: Bart Tau
Line Producer: Andrew Nathanson
Technocrane: Pat Longman, Active Camera Systems, Miami.
Live action sequences were shot on the property of famed nature photographer Clyde Butcher, best known for his stills of the Everglades and Big Cypress Swamp.
About 2C MEDIA, INC.
Miami-based 2C Media is an award-winning creative agency and production company. The winner of 10 coveted PromaxBDA statues in the last two years alone, 2C Media features an extensive roster of broadcast promotion, marketing and design clients that reads like a who's who of broadcast and cable networks. The company's passionate creative team comprises some of the nation's top talent from film, television, advertising and design, and 2C Media's state-of-the-art, all-HD facility features nine edit suites, full audio and in-house graphics. Recent project highlights for 2C Media include, among many others, the promo campaigns for Fox Network's "Breaking In" and "I hate My Teenage Daughter," NBC's "Access Hollywood", HBO's "Eastbound & Down," USA Network's "Burn Notice," Fuse's "New Music Videos," National Geographic Channel's "Taboo" and "Doomsday Preppers," and "Dish Network's Blockbuster Movie Pass, as well as the syndicated launches of "30 Rock," "Grey's Anatomy" and "Desperate Housewives." For more information, please visit: www.2cmedia.com.