- Wednesday, Oct. 17, 2012
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'Collaborative Workflow' described by Neil Smith, CEO of LumaForge, is "the fusion of people, processes, technology and culture that is changing the landscape of TV, feature films and Commercials production in Hollywood." The combination of new digital cameras and cost-effective file-based workflows is having a dramatic impact on the way digital content is created, finished and distributed.
"This is one of the most exciting times in the history of Hollywood," says Smith. "Everything is in a state of flux and change – new ways of producing and posting content are erupting all around us. Studio Execs and are creatives are grappling with the implications of all this change. Everyone involved in the making and delivering of content has to learn new skills and innovative ways of blending IT and traditional filmmaking processes. It's a great time to be working in the media and entertainment industry".
Hollywood DI in conjunction with its strategic partners invites you to an 'Collaborative Workflow' Open House on Saturday, October 20th from 10am to 4pm, at The Lot, West Hollywood. As well as presentations and demonstrations of the latest in digital capture and workflow applications including technical Emmy® winners. There will be three presentations from award winning ASC cinematographer, Shane Hurlbut. He will be presenting several brand new cameras from Canon and Blackmagic Design.
Innovations in Digital Acquisition and File-based Workflow
October 20th 2012 - 10am to 4pm
Main Hall – open house demonstrations (see list of companies below):
10:00 – Doors Open
11:00 - Shane Hurlbut, ASC - Canon's 4K arsenal for storytelling
02:00 - Shane Hurlbut, ASC - Canon's 4K arsenal for storytelling
04:00 – Doors Close
Fairbanks Theater – 40 minute demonstrations:
10:30 – Hollywood DI and FilmLight – From on-set to screen, data management and color correction at its finest.
11:30 - Hollywood DI and FilmLight – From on-set to screen, data management and color correction at its finest.
12:30 - Shane Hurlbut, ASC - Pulling Back the Curtain in Color Correction with the New Line of 4K Cameras.
01:30 - Hollywood DI and FilmLight – From on-set to screen, data management and color correction at its finest.
02:30 - Hollywood DI and FilmLight – From on-set to screen, data management and color correction at its finest.
Aberdeen LLC - Aberdeen LLC is a leading manufacturer of Servers, Storage, NAS, SAN & DAS Arrays & a pioneer in developing innovative high performance servers & expandable storage server solutions. Aberdeen's award winning products feature an unrivaled 5-Year warranty & are deployed every day by IT departments in many of the world's largest organizations.
ASSIMILATE - SCRATCH Lab® is the fastest, most flexible and most accurate way to meet the huge challenges of commercials dailies workflows. Any camera, any deliverable, plus the support ASSIMILATE is world famous for- all at a price you can actually afford. Come see why SCRATCH Lab was the DIT's choice for over 1000 commercials in the last year alone.
Blackmagic Design - Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries.
Christy's Editorial - Christy's Editorial offers rental solutions for Post Production, no matter what the budget. We carry Avid offline/ online and shared storage products. We also have a full inventory of decks and Final Cut Pro systems and will provide detailed workflow and design and 24/7 technical support on everything we offer. Christy's continually exceeds service expectations, while offering the smoothest solutions and the latest technology.
Codex Digital - Codex designs and manufactures high-end digital equipment for motion picture, commercials and television production. Products include the industry-standard Codex recorders and media stations to manage the entire workflow of a production from set to post. Codex works closely with camera manufacturers to provide workflow solutions for RAW and HD recording.
ColorFront – Colorfront's Express Dailies is based on the leading image-science technology, color grading and management tools that feature in Colorfront's renowned On-Set Dailies system, used on major Hollywood features and primetime episodic TV shows. Express Dailies is designed to meet the need of productions for a simple, cost-effective color grading and data wrangling tool, but with leading edge features and performance.
Dolby Digital - The Dolby® Professional Reference Monitor PRM-4200 is the first monitor capable of displaying the full dynamic range, contrast ratio, and color gamut that leading-edge digital cameras and film stocks can deliver. It renders true blacks, superb dark detail, and the most precise color accuracy possible. You'll see exactly what was captured.
FilmLight - FilmLight is a manufacturer of color grading and color management systems that are helping to transform post-production and setting new standards for quality, reliability and performance. Our products are used at every stage or production— live color grading on the set, near-set generation of dailies deliverables, in editorial and VFX, and final color grading.
Hollywood DI – Located on 'The Lot' in West Hollywood, Hollywood DI performs color correction for every kind of visual project - whether it's a feature shot on 35mm film or the latest digital cameras; a 3D TV show; TV Commercial or serious documentary, Hollywood DI has the skilled and talented colorists needed to take your project up to the next level of visual perfection. From Digital Dailies to DCP, Hollywood DI's optimized workflow is designed to help content creators get the most out of their budgets and time.
LAPPG - The Los Angeles Post Production Group is an organization for digital filmmakers with an interest in post production and film finishing. The LAPPG provides a forum to share knowledge, build community, explore technologies and encourage post production professionals to connect and expand their networks. Members benefit from valuable offers and discounts as well as opportunities to make industry connections. Membership is free and meetings are held the 2nd Wednesday of every month.
LumaForge - LumaForge is a hi-tech company that focuses on 'collaborative workflow' for the Production and Post industry in Hollywood. We fuse together technology, processes, people and culture to deliver rock solid workflows for digital content creation and distribution. LumaForge builds on what you have - to implement what you need. Combining the most cost-effective IT with the most reliable workflow, we simplify your choices and amplify your dreams.
MTI Film - Cortex is MTI Film's new platform of applications for managing file based workflows from set to the screen. Play, Color, Sync and Transcode almost all file types used in production and post today. Designed for simplicity, speed and portability, Cortex brings a new level of versatility to all types of productions.
Revolution Cinema Rentals - Revolution Cinema Rentals (RCR) is a company founded for Cinematographers by Cinematographers that began as a direct result of the innovation and shooting experiences on the feature film Act of Valor. We have a visceral understanding of gear based on 20 years of cinematic experience coupled with a passion for ingenuity. Our specialized arsenal of large sensor DSLRs, newly released 4K capture devices and uniquely trained staff guide you through the process of transforming pieces of plastic into powerful movie making tools that bring your vision to life!
Solve Engineering - Solve Engineering was launched in early 2003 by David Webb to focus on supporting broadcast post-production engineering. Since then, David has built and maintained many successful post facilities throughout Los Angeles. With the importance of an accurately calibrated monitoring environment for today's digital acquisition workflow, Solve Engineering will cost-effectively calibrate all the monitors in your imaging pipeline.
Sonnet Technologies – Sonnet Technologies Inc. is a leader in providing storage systems, media readers, expansion cards, and Thunderbolt™ technology PCIe expansion products for professional users of Mac®, Windows®, and UNIX® systems in the pro-video and pro-audio industries. Celebrating 27 years in business, Sonnet has pioneered numerous innovative solutions that enhance the performance and connectivity of industry-standard computers.
Sony Electronics – Sony's much-anticipated organic light-emitting diode (OLED) master monitor: the BVM-E250. The Trimaster EL series of monitor, utilizes Sony's exclusive OLED technology and award winning signal processing. This technology displays images at levels of accuracy never before seen in a reference monitor. Blacks performance displayed as the standard defines, dynamic range that can display as much as 14 camera stops, pixel speeds faster than CRT, and color accuracy so tight that remedial calibration is an after thought.
RSVP today for the 'Collaborative Workflow' Open House on Saturday October 20th, from 10am to 4pm. Come and hear Shane Hurlbut, ASC (Terminator Salvation) talk about how the new cameras from Canon and Blackmagic Design are changing the production landscape. Also, everything you ever wanted to know about workflow but were afraid to ask.
CLICK HERE to register and for more details.