Bo Mirosseni of Partizan directed this web film which features a quirky, white-haired professor named Ludwig who articulates a strong yet decidedly offbeat case for buying an ultrabook computer. This is one of several such films from agency goodness Mfg. in which slightly zany figures of authority exercise their powers of persuasion on parents so that kids get what they need for school and beyond.
Agency: goodness Mfg. Paul Keister, Tom Adams, Bob Cianfrone, executive creative directors; Carl Corbitt, creative director; Britney Riley, art director; Melissa Stefanini, copywriter; Akash Khokha, executive producer; Rupert Samuel, sr. VP, integrated production. Production Company: Partizan Bo Mirosseni, director; Sheila Stepanek, exec producer; Tova Dann, producer. Postproduction: TRAILER PARK, Inc. Brian Miller, editor; David Ortega, assistant editor; John Ryan, head of postproduction; Mike Rodriguez, sound design/mix.